BRAND MANAGER (H/F)

Own the brand vision and turn it into global consumer impact

Role purpose

Lead the evolution and execution of the GANNI brand strategy globally, ensuring a consistent, distinctive and culturally relevant brand expression across all consumer touchpoints.

This role connects brand strategy, product priorities, cultural moments and business objectives — translating the brand vision into clear plans that drive desirability and growth.

This role reports to the Global Marketing Director and manages a Marketing Coordinator.

The position is available for immediate start. Please indicate your availability on your CV.

Key Responsibilities

• Brand Strategy & Positioning
• Own and evolve the global brand platform (DNA, values, tone of voice, positioning)
• Translate brand ambition into strategic priorities and actionable roadmaps
• Define yearly brand objectives, key messages and success metrics
• Build strategic recommendations and executive-level presentations
• Global Brand Calendar & 360 Campaigns
• Own the global marketing calendar across campaigns, launches and brand moments
• Define campaign objectives, storytelling angles and go-to-market strategies
• Ensure consistency across Retail, E-com, Wholesale, PR, Social and Content
• Lead post-campaign analysis and recommendations
• Product Marketing & Commercial Connection
• Transform product priorities into strong consumer stories
• Identify hero products and build amplification strategies
• Partner with Merchandising/Product teams to connect brand heat with commercial impact
• Ensure product storytelling supports growth priorities
• Strategic Collaborations & Cultural Moments
• Build the collaboration strategy roadmap
• Identify partners that increase relevance, reach and desirability
• Lead collaboration positioning, storytelling and activation strategy
• Turn launches into global brand moments

Profile

• 7–10+ years experience in brand marketing / fashion / lifestyle brands
• Strong strategic thinking + hands-on execution mindset
• Excellent storyteller with strong deck-building capabilities
• Able to influence senior stakeholders
• Strong cultural awareness (fashion, lifestyle, communities)
• Comfortable balancing creativity and business impact

Success looks like:

✔ Stronger brand consistency globally

✔ Increased desirability & cultural relevance

✔ Bigger impact from fewer brand moments

✔ Clear connection between brand heat and growth

THE GANNI WAY

We are looking for a true GANNI ambassador - someone who shares our values of Openness (ready to evolve, honest not perfect), Optimism (you never stand still, just dance!), Authenticity (you march at your own beat!), Accountability (no excuses, you make an impact) & Responsibility (make small changes, see big differences).

The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system!

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything! So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing Marketing team!

DIVERSITY, EQUITY & INCLUSION

At GANNI, we are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to thrive. We actively encourage applications from people of all backgrounds — regardless of gender identity, sexual orientation, ethnicity, racial identity, religious belief, disability status, or personal expression.

We believe that diversity drives creativity and innovation, and we are dedicated to building a team that reflects the world around us.

To support unbiased hiring, we kindly ask you not to include your photo, age, or marital status in your CV — we’re only interested in why you’re a great fit for the role.

BE BOLD AND JOIN OUR GANNI COMMUNITY!

We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI community.

We will be interviewing candidates continuously and kindly ask you to send your application and CV as soon as possible. Please use the “Apply for position” button.