Brand Manager

Responsibilities:

• Assist the director to carry out department management.
• Responsible for analyzing and formulating brand localization positioning, brand communication strategy, communication plan and implementation, including brand event marketing, brand release and other activities.
• Responsible for the bidding and business process management of the local third party communication company.
• Responsible for the production and accurate dissemination of localized communication materials.
• Responsible for the communication planning of products, including the mining of product selling points, product listing, auto show and implementation of regional brand activities.
• Responsible for media channel monitoring, user interaction, fans management and crisis public relations.
• Responsible for managing brand communication activities of dealers.
• Build and manage a localized brand team.

Requirements:

• Education: Bachelor degree or above, journalism, media, marketing, advertising and other related majors.
• Professional experience: More than 8 years of brand management experience in auto industry, auto brand experience is preferred.
• Rich experience in brand positioning, brand communication strategy, brand activity planning and implementation.
• Third party resources of brand communication, ability to manage PR and executive company.
• Familiar with media communication environment, understand consumer's catalyst habits, and have the ability to build communication system.
• Familiar with SUV and new energy products, have the ability of product analysis, selling point mining and communication planning.
• Strong innovation ability, planning ability and organization management ability.
• Language requirement: English