D2C Growth Manager – Foods & CGM | Bengaluru

sugar.fit · Bengaluru, Karnataka, India · Full-time

About this role

Sugarfit is a leading health-tech company transforming diabetes and metabolic health through evidence-based care, technology, nutrition, and continuous glucose monitoring (CGM) solutions.

We're looking for a D2C Growth Manager to own and scale our website and app business across Foods & CGM products. This is a high-impact role for someone who enjoys combining growth strategy, performance marketing, retention, analytics, and experimentation to drive measurable business outcomes.

What You'll Do

1. Own Shopify storefront operations end-to-end.

2. Drive revenue growth across our website and app.

3. Manage Google Ads and Meta Ads campaigns to optimize CAC, ROAS, and conversions.

4. Build and scale lifecycle marketing journeys across WhatsApp, Email, SMS, and Push Notifications.

5. Improve customer retention, repeat purchase rates, and LTV.

6. Optimize website and app funnels through CRO and experimentation.

7. Track and analyze growth metrics using GA4, GTM, Shopify Analytics, and CRM tools.

8. Leverage AI and automation tools to improve operational efficiency and growth outcomes.

What We're Looking For

1. 4 – 8+ years of experience in D2C Growth, Growth Marketing, Performance Marketing, or E-commerce Growth.

2. Strong hands-on experience with Shopify.

3. Proven experience managing Google Ads and Meta Ads.

4. Experience with CRM and lifecycle marketing platforms such as CleverTap, MoEngage, WebEngage, Klaviyo, or similar.

5. Strong understanding of retention, repeat purchase, subscription models, CAC, LTV, and conversion optimization.

6. Analytical mindset with strong Excel/Google Sheets skills; SQL is a plus.

7. Ability to independently drive growth initiatives and deliver measurable business impact.

Preferred Background

1. D2C Consumer Brands

2. FMCG / Foods / Nutrition / Health & Wellness

3. Subscription-based businesses

4. Mobile App Growth

5. AI-driven growth automation

Key Metrics You'll Own

1. Revenue Growth

2. CAC & ROAS

3. Customer Lifetime Value (LTV)

4. Repeat Purchase & Retention

5. Average Order Value (AOV)

6. Website Conversion Rate

7. App Growth Metrics

Location

Bengaluru (HSR Layout)

Work Mode

5 Days Work From Office (Sat WFH if required)

If you've built and scaled D2C growth engines, improved retention, and driven revenue through data-backed experimentation, we'd love to hear from you.

What you’ll do

    What you’ll need

      Stack

        Interview process

        Times are approximate. You’ll get written prep notes before each live round.

          Benefits

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