Head of Growth

We're not hiring a growth hacker. We're hiring the person who takes Meolaa from ₹1Cr to ₹100Cr ARR by owning every lever that moves revenue.

At Meolaa, Growth isn't a tactic. It's the heartbeat of the business. We need someone who owns the entire revenue engine D2C, marketplaces, unit economics, channel strategy and who can make trade-off decisions at the Founder level. You'll report directly to the CEO and be a true co-builder of the business.

What You'll Own

𝗗𝟮𝗖 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

• Own D2C revenue and unit economics across all brands
• Build full-funnel strategy from awareness (paid + organic) to conversion to retention to repeat purchase
• Own the D2C operating model website, checkout, retention sequences, customer lifecycle
• Set and achieve CAC, LTV, repeat purchase rate, and AOV targets by brand
• Work with Performance Marketing team to optimize media spend and creative effectiveness
• Own email/SMS/retention these are often the highest-ROI channels at D2C scale
𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁

• Own marketplace strategy across Amazon, Flipkart, Nykaa, Q-commerce (Blinkit, Zepto)
• Set revenue targets and unit economics by marketplace
• Work with KAM teams to align visibility strategy, promotion planning, and supply coordination
• Identify channel health signals early if share of search is dropping, you should know before the KAM
• Make decisions on inventory allocation across channels based on profitability, not just volume
𝗨𝗻𝗶𝘁 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝘀 & 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆

• Own the financial model for growth CAC, LTV, contribution margin, payback period by channel and cohort
• Identify and model profitability levers which can move the unit economics needle fastest?
• Build business cases for new initiatives new channel, new product, new geography
• Challenge assumptions constantly if growth assumptions aren't grounded in data, they're just hopes
• Report to the Founder with clear unit economics no vanity metrics
𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

• Own paid media strategy across Meta, Google, YouTube, affiliates
• Set media mix by channel and brand based on performance and scale opportunity
• Work with Performance Marketing Manager on campaign strategy, targeting, and creative testing
• Own ROAS targets and hold the team accountable
• Identify high-ROI opportunities and scale ruthlessly
𝗖𝗥𝗢 & 𝗙𝘂𝗻𝗻𝗲𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘻𝗮𝘁𝗶𝗼𝗻

• Own conversion rate optimization across D2C and marketplace
• Work with Product/Tech on funnel improvements landing pages, checkout, post-purchase
• Run structured A/B tests and act on learnings
• Identify funnel bottlenecks and escalate to the right team (design, copy, tech)
• Track micro-conversions (add to cart, wishlist) that predict purchase
𝗣𝗿𝗼𝗗𝘂𝗰𝘁 & 𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗻𝗻𝗘𝗰𝘁𝗶𝗼𝗻𝘀

• Work closely with Product/Innovation team on feature prioritization that impacts growth (personalization, recommendations, etc.)
• Be a data voice in Brand strategy tell them what messaging and positioning actually converts
• Collaborate on product launches build the go-to-market plan, set expectations
• Use customer data to inform product roadmap (what do customers actually want?)
𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻

• Lead the Growth function own the team, hiring, mentorship
• Work with Performance Marketing, D2C Ops, Influencer team, and KAMs
• Coordinate with Finance on unit economics and working capital implications
• Brief Supply Chain on demand signals so they can plan inventory
• Be the Founder's strategic partner on growth not just a reporter of what happened
𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴

• Own the growth dashboard channel-level metrics, funnel health, unit economics, cohort analysis
• Report weekly to the Founder with clear narrative — what landed, what didn't, what's next
• Identify trends early and escalate before they become crises
• Use data to tell a story, not just report numbers
You might be the one if

• You have 5-8 years of growth leadership experience at D2C or consumer brands
• You've owned revenue growth for a category or brand and hit targets consistently
• You understand full-funnel dynamics paid to organic to retention and how they interlock
• You're comfortable with unit economics and can model CAC/LTV in your sleep
• Prior experience scaling a brand from ₹0 to ₹10Cr+ ARR (or similar scale)
• You've managed marketplace channels and understood platform dynamics
• You know when to double down on a channel and when to kill it data-driven decision making
• You're comfortable with ambiguity and can move fast without perfect information
• You think like a founder every rupee spent is your money, every decision has trade-offs
• You can influence without authority work across teams to make things happen

Why Meolaa?

We're building a house of brands. HIRA is proof of concept. The next brand, the one after that each will require growth strategy. You'll own the playbook that scales across multiple brands, multiple channels, multiple categories. That's not a single-channel growth role. That's building a growth operating system.

You'll have real budget, real autonomy, and real impact. The Founder makes decisions based on your recommendations. Finance models around your unit economics. Supply Chain plans based on your demand signals. That's influence.

This isn't a role where you execute someone else's strategy.

This is a role where you build the strategy and own the outcomes.