Marketing Head/Marketing Manager

Zydus Group Β· Mumbai, Maharashtra, India Β· Full-time

About this role

πŸš€ We’re Hiring | Marketing Manager / Marketing Head – Antibiotic & Injectable Portfolio

We are looking for an experienced Marketing Manager / Marketing Head to lead the marketing function for our Antibiotic & Injectable portfolio with a Pan-India business mandate.

πŸ“ Location: Mumbai

πŸ’Ό Experience: 12–18 Years

πŸŽ“ Qualification: Graduate in Science/Pharmacy with MBA (Marketing) / PG Diploma in Marketing

πŸ‘€ Reporting To: Division Head

πŸ‘₯ Team: Product Managers / Group Product Managers

Key Responsibilities

β€’ Develop and execute strategic marketing plans to drive sales, market share and profitability across the Antibiotic & Injectable portfolio.

β€’ Lead brand strategy, portfolio management and lifecycle planning across the assigned therapy areas.

β€’ Develop impactful promotional strategies and communication platforms to strengthen brand positioning and drive prescription growth.

β€’ Lead new product launches, line extensions and lifecycle management initiatives to expand the portfolio.

β€’ Drive KOL engagement and customer-centric strategies to build strong scientific and professional relationships.

β€’ Generate and utilize market intelligence, competitor insights and therapy-area trends for effective strategic decision-making.

β€’ Optimize promotional investments and ensure maximum ROI on marketing spends.

β€’ Lead periodic brand reviews covering primary/secondary sales, market share, ORG/CMARC data, profitability and business performance.

β€’ Partner closely with Sales, Medical, Regulatory, Finance, Market Research, Commercial, Training and other cross-functional teams for effective strategy implementation.

β€’ Ensure timely development and deployment of promotional inputs, brand communication and field-force initiatives.

β€’ Conduct regular field working and customer interactions to understand market dynamics and translate insights into actionable strategies.

β€’ Coach and develop the marketing team to build a high-performance and future-ready talent pipeline.

What We’re Looking For

βœ” 12–18 years of experience in Pharmaceutical Marketing / Brand Management

βœ” Strong experience in Antibiotics and/or Injectable products preferred

βœ” Strong understanding of the Pharmaceutical Industry, therapy dynamics and customer needs

βœ” Proven expertise in brand strategy, portfolio management and new product launches

βœ” Strong commercial acumen with an understanding of sales, market share and profitability

βœ” Experience in working with KOLs, medical teams and field sales teams

βœ” Strong analytical, strategic thinking and decision-making capabilities

βœ” Excellent cross-functional collaboration and stakeholder management skills

βœ” Strong leadership, communication and people-development skills

βœ” Understanding of ethical pharmaceutical marketing practices

What you’ll do

    What you’ll need

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        Interview process

        Times are approximate. You’ll get written prep notes before each live round.

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