Chief Marketing Officer

Job Role: Chief Marketing Officer

Location: Kanjur Marg, West Mumbai

Experience: 8–15 Years

Industry: ERP / AI / Enterprise SaaS

Employment: Full-Time Leadership Role

Reports To: Founders & Board

Responsibilities:

• Develop and execute overall marketing and go-to-market strategy.
• Lead digital marketing across SEO, Google Ads, LinkedIn, social media, email marketing, webinars and other digital channels.
• Drive lead generation, demand generation and sales pipeline across domestic and international markets.
• Develop marketing strategies for India, GCC, Africa, UK, USA and other global markets.
• Work closely with the Founders, Sales, Product and Pre-Sales teams to support business growth.
• Develop content such as case studies, presentations, whitepapers, videos and thought-leadership campaigns.
• Support enterprise sales and channel/partner development through effective marketing and sales enablement.
• Build and manage relationships with ERP consultants, system integrators, technology partners and industry networks.
• Plan and manage events, exhibitions, conferences, PR and industry partnerships.
• Monitor marketing performance, lead quality, conversion rates, customer acquisition cost and marketing ROI.
• Build and lead a high-performing marketing, digital, content and demand-generation team.

Requirements:

• 8–15 years of experience in B2B marketing, preferably in ERP, SaaS, AI, enterprise software or technology.
• Strong experience in digital marketing and demand generation.
• Proven experience handling domestic as well as international markets.
• Experience in enterprise marketing, lead generation and sales pipeline development.
• Strong understanding of SEO, Google Ads, LinkedIn marketing, ABM, CRM and marketing automation.
• Experience in channel marketing/partner development will be an advantage.
• Strong leadership, communication, presentation and strategic thinking skills.
• Experience managing and building marketing teams.
• MBA or relevant postgraduate qualification preferred.