Marketing Manager, VH IW

Key Result Areas

Supporting Actions

Impact the Brand Financials

• Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
• Negotiate with vendors to get the best rates for procuring marketing collaterals
• Ensure timely vendor onboarding, PO release and invoice submission for all vendors

Understand, Define & Continuously track evolving consumer needs

• Define & track the targeted customer in terms of demographic & psychographic profile
• Understand triggers influencing buying, buying process and shopping behavior

Develop Relationships with agency partners to build & execute Communication & Marketing plans

• Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
• Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.
• Ensure timely delivery of artworks and see through the execution of the same.
• Ensure efficient Media Planning & Buying

Customer engagement

• Plan the marketing Campaign Effectiveness
• Track consumer feedback and relay the same to the relevant teams

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

• Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
• Build Marketing Plans and Budget for executing on agreed objectives
• Innovate in marketing execution to build marketing cost efficiencies

Efficiency in marketing processes

• Agency Management
• Athlete & Influencer management
• Timely execution of all marketing collaterals
• Timely Delivery of all merchandise to partners