About this role
Job
Title Brand Manager
Purpose of the Role
Drive brand growth and strengthen market presence across the organization's skincare and/or babycare portfolio.
Key Job Functions
• Develop and execute brand strategies aligned with business goals, and drive brand positioning, communication, and storytelling to enhance customer engagement.
• Plan and manage marketing campaigns across digital, retail, and offline channels, including product launches, promotional activities, and go-to-market strategies.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities, and monitor campaign performance to optimize marketing initiatives based on data.
• Work closely with product development, sales, creative, and external agency partners to ensure consistency in brand messaging and visual identity across all touchpoints.
• Manage brand budgets and evaluate campaign ROI.
Reporting Relationships
Reports To Marketing Head / Director Reported By NA
Qualifications & Experience Required
Qualification Graduation (MBA in Marketing preferred)
Required Experience 5+ years, with mandatory experience in skincare and/or babycare brands
Skills: launches,communication,campaigns,skincare
What you’ll do
What you’ll need
Stack
Interview process
Times are approximate. You’ll get written prep notes before each live round.