About this role
The Marketing Manager will be responsible for driving the visibility, footfall, revenue, and customer engagement through integrated marketing initiatives. The role involves developing and executing annual marketing plans, digital and performance campaigns, and offline/BTL activations across Bengaluru and Karnataka, including launches, festivals, attractions, and special events.
The role will also focus on building local partnerships with businesses, communities, tourism stakeholders, influencers, and regional events, while collaborating with creative, social media, PR, and business teams. The incumbent will manage the marketing budget, optimise campaign ROI, track key performance metrics, and provide actionable insights to management.
Total 5–9 years of experience in marketing in consumer-facing brands with exposure to
Digital as well as Offline marketing, and with minimum of 4 years experience in the
Chennai and Tamil Nadu market.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field. MBA preferred.
• For MBA candidates, minimum 5 years experience mandatory & for non-MBA minimum 7 years experience mandatory
Skills & Attributes:
• Strong understanding of regional markets and consumer behavior
• Well-versed with Tamil and English
• Proficient in digital marketing tools, Google Analytics, Social media platforms
• Understanding of local creator economy & influencer marketing trends
• Creative, data-driven, and highly organized
• Excellent communication and stakeholder management skills
• Passion for innovations, entertainment and customer experience
What you’ll do
What you’ll need
Stack
Interview process
Times are approximate. You’ll get written prep notes before each live round.