Head of Marketing

Role - Head - Marketing (Dr. CIPY)

Location - Pune

Job Description -

Advertising & Sales Promotion Management

a) Trade Marketing

• Scheme development, execution & monitoring
• PCC planning & execution
b) Events marketing & Training

• Execute events as per annual BTL plan
• Conduct DCPD & DCPA training & engagement meets
c) Mix Improvement

• Work with business teams to drive mix improvement to deliver UVG growth
d) Sampling

• Develop and execute sampling protocol
e) Business co-ordination

• Work with PPS team to drive specifications to deliver business objectives
• Assist VP (Sales & marketing) to monitor PPS leads & track progress
2.Marketing collateral management (working closely with CMG)

a) Collaterals

• Work with CMG to create all relevant collaterals
• Keep all marketing materials up to date & share updated content for collateral development
b) Website management

• Work with CMG to keep all website content up to date
c) Technical information/ Proposition management

• Work with R&D to create & update all TDS, BOQ, method statements
• Work with R&D to create standardized THD & update regularly
• Develop & update proposition & positioning statements for all core products
d) Design catalogue management

• Work with Design manager to create and update design catalogues
• Work with design manager to develop commercial flooring portfolio
e) Social media management (working with CMG)

• Work with CMG to Develop and execute social media content
• Create testimonials from clients
• Create case study repository of successful projects
3.Innovation management (working closely with CMG)

a) Pi2M management

• Work with segment heads to identify product gaps/ improvement areas
• Work with R&D team to develop & qualify NPD/ PI/ Cost reduction projects
b) PUL/ YP performance

• Drive PUL/ YP performance as per plan

Qualifications & Experience

• Bachelor's degree & post-graduation in Marketing from reputed institute.
• 10-12 years' experience in Trade Marketing
• Candidates from Construction Chemicals, Building Materials, Paints, Coating or FMCG preferred.