Head of Marketing

Role:

Head of Marketing and Growth Introduction Soleos Energy Private Limited is building a marketing function that directly improves revenue outcomes: clearer positioning, stronger credibility, higher-quality opportunities, and better conversion from first meeting to signed contract. This role owns that engine end-to-end across India, Africa, and Europe, with full accountability for strategy and measurable business impact. Reporting and team

• Reports to: Chief Executive Officer

• Leads: Brand and Public Relations Manager, Graphic Designer, Digital Marketing & SEO Executive, Marketing Operations Lead (including creatives and digital agency oversight), Strategic Partnerships Lead, Offline Events & Conferences Management and Participation, Exhibitions

• Scope: Across multiple international markets and group businesses

• Works daily with: Sales, Business Development, Project Delivery, Operations and Maintenance, Finance, Group Business Heads and Leadership

• What you will own: You are the single accountable owner for marketing as a growth function, not a communications desk.

1) Positioning and credibility

• Define and maintain Soleos positioning by customer segment and geography.

• Convert what Soleos actually does into crisp, sellable solution narratives: project development support, financing support, engineering procurement and construction, operations and maintenance, asset management, risk and warranty management, performance and invoicing support.

• Build an institutional-grade proof system: measurable case studies, customer references, site credibility, and performance narratives that increase trust and shorten sales cycles.

2) Pipeline impact and conversion improvement

• Build quarterly growth plans tied to sales priorities, target sectors, and target accounts.

• Create and enforce lead stages, qualification standards, and handover rules with sales.

• Improve conversion by owning sales enablement: pitch structure, proposal narrative, capability decks, proof packs, and tender response quality.

3) Operating system and governance

• Build a repeatable marketing operating rhythm: weekly revenue alignment, weekly marketing output reviews, monthly performance reviews, and quarterly planning.

• Own budgets, vendor strategy, and agency performance governance.

• Set quality standards across all outward-facing assets: proposals, decks, brochures, website, events, and public relations.

4) Cross-functional extraction of proof

• Work with project teams to convert execution outcomes into market-ready proof.

• Ensure claims are accurate, defensible, and consistent with how Soleos operates in reality.

• Build internal alignment so marketing outputs match delivery capability and commercial terms.

What success looks like

In the first 90 days

• A clear positioning and messaging architecture is published and adopted across proposals and presentations.

• A structured credibility library exists: baseline company deck, segment-specific capability packs, proof packs, and a case study pipeline.

• Lead stage definitions, routing rules, and reporting cadence with sales are live and enforced.

• A quarterly growth calendar is running: campaigns, partner initiatives, events, and credibility releases.

In 6 to 12 months

• Proposal quality becomes a competitive advantage: faster turnaround, less rework, clearer differentiation.

• Inbound quality improves: fewer low-fit inquiries, more decision-maker conversations.

• Win support improves measurably: better conversion from meeting to proposal and proposal to award in priority segments.

• Soleos has a recognisable market narrative built on proof, not slogans.

What you will build

• A marketing function that is small, sharp, and outcome-driven.

• A vendor and agency ecosystem that scales output without reducing quality.

• A single source of truth for messaging, templates, and proof.

• A disciplined measurement culture focused on pipeline outcomes, not vanity metrics.

• A brand that will be trusted by customers, influencers and investors alike.

Ideal background Must-have

• Ten or more years of business-to-business marketing leadership with ownership of revenue outcomes.

• Demonstrated strength in positioning, solution narrative creation, and sales enablement for complex offerings.

• Experience working with technical and delivery teams to create proof-led credibility.

• Strong vendor and agency management with high-quality standards.

• Ability to operate with the Chief Executive Officer and senior stakeholders with maturity and clarity.

Strong advantages

• Experience in energy, infrastructure, industrial, or enterprise solution environments.

• Experience across multiple geographies or multi-site operations.

• Exposure to investor-grade communications and governance standards.

Skills that matter in this role

• Structured thinking, crisp writing, and strong editorial judgement.

• Commercial understanding: how buyers decide, what reduces risk, what accelerates trust.

• Ability to translate technical execution into business value and proof.

• Ruthless prioritisation and operational discipline.

What you can expect from Soleos

• Direct access to leadership and real decision-making authority.

• A mandate to build, not maintain.

• A company with scale ambition and real execution depth to convert marketing into proof.