Social Media Manager – Sports Marketing

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Sports Marketing

Social Media Manager – Sports Marketing

Full-time

• Vadodara, Gujarat
• On-site
• 3–5 years
• Posted 2 Sep 2026

We’re looking for a Social Media Manager with 3–5 years of experience to lead social media for sports brands, tournaments, leagues, associations, academies, athletes and sports-tech clients. You’ll own strategy, tournament communication, live-event coverage, community engagement, sponsor deliverables and performance reporting while coordinating with clients, creative teams and on-ground production teams.

What we’re looking for

• Bachelor’s degree in Marketing, Advertising, Mass Communication, Media, Sports Management, Business or a related field
• 3–5 years of experience in social media or digital marketing
• Experience working with sports, tournaments, events, fitness or related brands is preferred
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, X and Meta platforms
• Experience in social media strategy, content planning and campaign execution
• Understanding of sports content, live-event communication and community management
• Strong written and verbal communication skills
• Ability to coordinate with clients, designers, editors, photographers and on-ground teams
• Good knowledge of analytics, reporting and performance tracking
• Ability to manage multiple accounts, campaigns and deadlines
• Excellent attention to match scores, player details, schedules and live updates
• Willingness to work flexible hours during tournaments, events and match days
• Good to have: sports sponsorships, influencer marketing, UGC and ORM experience
• Good to have: paid campaigns for registrations, ticketing and event promotions
• Working knowledge of Meta Business Suite, Instagram Insights, LinkedIn Analytics and YouTube Studio
• Exposure to AI tools such as ChatGPT, Gemini, Midjourney, Adobe Firefly or Runway is preferred
• Experience mentoring junior social media executives or interns is preferred

What you’ll do

• Develop and manage social media strategies for sports brands, tournaments, leagues, associations, academies and athletes
• Create monthly content calendars and tournament-specific communication plans
• Manage pre-event, live-event and post-event social media coverage
• Publish fixtures, schedules, scores, results, player features, highlights and winner announcements
• Plan reels, stories, interviews, behind-the-scenes content, polls, quizzes and community formats
• Coordinate with designers, video editors, photographers, videographers and on-ground teams
• Ensure timely and accurate execution during tournaments and match days
• Manage sponsor and partner deliverables, visibility and digital commitments
• Handle client communication, content approvals, tournament updates and internal briefs
• Monitor comments, messages, audience queries and reputation-related issues
• Identify sports trends, competitor activity and real-time moment-marketing opportunities
• Track reach, engagement, audience growth, registrations and other relevant metrics
• Prepare performance reports with clear observations and recommendations
• Plan tournament shoots, player interviews, match-day coverage and production requirements
• Maintain accuracy across match information, player names, scores and schedules
• Mentor junior team members and review their work
• Manage multiple sports accounts and ensure delivery within agreed timelines

What you get

• Opportunity to work with sports brands, tournaments, athletes and sports-tech companies
• Hands-on exposure to live-event and match-day marketing
• Experience across strategy, content production, sponsorships and community building
• Collaborative and creatively driven work environment
• Professional learning and career-growth opportunities

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Why Createawity.tech?*

We’re looking for a Social Media Manager with 3–5 years of experience to lead social media for sports brands, tournaments, leagues, associations, academies, athletes and sports-tech clients. You’ll own strategy, tournament communication, live-event coverage, community engagement, sponsor deliverables and performance reporting while coordinating with clients, creative teams and on-ground production teams.

What we’re looking for

• Bachelor’s degree in Marketing, Advertising, Mass Communication, Media, Sports Management, Business or a related field
• 3–5 years of experience in social media or digital marketing
• Experience working with sports, tournaments, events, fitness or related brands is preferred
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, X and Meta platforms
• Experience in social media strategy, content planning and campaign execution
• Understanding of sports content, live-event communication and community management
• Strong written and verbal communication skills
• Ability to coordinate with clients, designers, editors, photographers and on-ground teams
• Good knowledge of analytics, reporting and performance tracking
• Ability to manage multiple accounts, campaigns and deadlines
• Excellent attention to match scores, player details, schedules and live updates
• Willingness to work flexible hours during tournaments, events and match days
• Good to have: sports sponsorships, influencer marketing, UGC and ORM experience
• Good to have: paid campaigns for registrations, ticketing and event promotions
• Working knowledge of Meta Business Suite, Instagram Insights, LinkedIn Analytics and YouTube Studio
• Exposure to AI tools such as ChatGPT, Gemini, Midjourney, Adobe Firefly or Runway is preferred
• Experience mentoring junior social media executives or interns is preferred

What you’ll do

• Develop and manage social media strategies for sports brands, tournaments, leagues, associations, academies and athletes
• Create monthly content calendars and tournament-specific communication plans
• Manage pre-event, live-event and post-event social media coverage
• Publish fixtures, schedules, scores, results, player features, highlights and winner announcements
• Plan reels, stories, interviews, behind-the-scenes content, polls, quizzes and community formats
• Coordinate with designers, video editors, photographers, videographers and on-ground teams
• Ensure timely and accurate execution during tournaments and match days
• Manage sponsor and partner deliverables, visibility and digital commitments
• Handle client communication, content approvals, tournament updates and internal briefs
• Monitor comments, messages, audience queries and reputation-related issues
• Identify sports trends, competitor activity and real-time moment-marketing opportunities
• Track reach, engagement, audience growth, registrations and other relevant metrics
• Prepare performance reports with clear observations and recommendations
• Plan tournament shoots, player interviews, match-day coverage and production requirements
• Maintain accuracy across match information, player names, scores and schedules
• Mentor junior team members and review their work
• Manage multiple sports accounts and ensure delivery within agreed timelines

What you get

• Opportunity to work with sports brands, tournaments, athletes and sports-tech companies
• Hands-on exposure to live-event and match-day marketing
• Experience across strategy, content production, sponsorships and community building
• Collaborative and creatively driven work environment
• Professional learning and career-growth opportunities

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