Marketing Manager

Job description:

We are seeking a talented and driven Marketing Manager to join our dynamic team. The Marketing Manager will provide strategic direction and leadership in crafting innovative marketing strategies to enhance brand awareness, drive consumer engagement, and boost sales across both online and offline channels. This role requires candidate experience in the fashion retail industry with in-line stores.

KEY RESPONSIBILITIES

Strategic Planning

• Develop and implement comprehensive marketing strategies to support brand positioning and growth objectives.
• Conduct market research to stay abreast of fashion industry trends, consumer behavior, and the competitive retail landscape.
• Provide advice on organizational structure regarding the marketing action team to establish an effective workflow and guarantee team efficiency.
• Coach and mentor junior employees to strengthen hands-on skills in marketing planning, digital promotion, social media posting, and event management.

Brand & In-Line Store Management

• Coordinate with the operations team to align on global/brand direction and lead discussions to form promotion schemes.
• Oversee the execution of branding initiatives to ensure consistency across all physical and digital communication channels.
• Collaborate with design and creative teams to maintain brand aesthetics aligned with current fashion trends and consumer preferences.
• Design and implement targeted in-line store and e-commerce campaigns to drive foot traffic, online visits, and sales conversions.

Digital Marketing

• Advise on digital marketing campaigns, including social media, email marketing, content strategy, and paid online advertising.
• Analyze digital marketing performance metrics to optimize campaigns for increased efficiency, engagement, and effectiveness.

Partnerships & Collaborations

• Identify and build strategic partnerships with influencers, retail developers, and relevant stakeholders in the fashion and lifestyle industry.
• Coordinate with cross-functional teams to integrate offline store activations with online marketing campaigns.

Event Management & In-Store Activations

• Plan and execute promotional events, in-store activations, product launches, and fashion shows to boost brand visibility and consumer engagement.
• Manage event budgets, vendor relationships, and on-site logistics to ensure successful execution.

Analytics & Reporting

• Utilize data analytics to measure the success of foot traffic, in-store sales conversions, and online marketing strategies, providing actionable insights for improvement.
• Prepare and present reports to senior management on overall marketing performance and return on investment (ROI).

Work Location: Onsite