Brand Manager (Coffee Industry)

Q2 HR Solutions · Metro Manila · Full-time

About this role

Category / Brand Manager (Food & Bevearge)

A growing consumer goods company is looking for a Category / Brand Manager to take full ownership of a food and beverage product line. This is a commercially-focused role, not a marketing support position. The right person is equally comfortable analyzing margin and building a reseller network as they are developing a go-to-market plan.

What you'll own

• Full P&L accountability: revenue, gross margin, and contribution
• Pricing strategy and margin management across retail, wholesale, and food service segments
• Reseller and channel partner network: recruitment, onboarding, and ongoing performance management
• Demand forecasting and inventory coordination with the operations team
• Product line expansion: identifying gaps, recommending new SKUs, and managing launch execution
• Trade marketing and visibility programs across cafe, hotel, and food service accounts
• Commercial team leadership: target-setting, pipeline reviews, and performance accountability
• Regular reporting to senior leadership

What we're looking for

• 5+ years in category management, brand management, or a senior commercial role
• Proven track record growing a product or category against established competition
• Experience building or managing a reseller or distribution network
• Background in FMCG, food service, or B2B distribution
• Strong commercial fluency: pricing, margin, forecasting, P&L
• Has led a small sales or commercial team
• Field-oriented: spends time with accounts, not just behind a desk
• CRM experience (any platform)

What you’ll do

    What you’ll need

      Stack

        Interview process

        Times are approximate. You’ll get written prep notes before each live round.

          Benefits

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