Brand Manager

Ensure effective implementation of Brand Strategies and Campaigns who is customer focused, results-driven and thrives in managing complexity through strategic collaboration with different stakeholders

TEAM MANAGEMENT

• Weekly team alignment and daily checking of team work plans.
• Identify and aligns with the Brand team what products to highlight in social media assets
• Check and provide revisions to improve artworks and make sure they are within specification

BRAND STRATEGY

• Develop strategies and drive category plans to enhance market relevance and improve market share
• Create demand through innovative product launches and drive commercial strategies
• Generate key insights based on a thorough understanding of market trends, competition and shopping behavior
• Achieve financial KPIs including sales, margin and compliance with regulatory affairs

SALES & OPERATIONS

• Achieves Sales Target and develop campaign to hit their targets
• Create and update Estimated Date of Execution monthly
• Coordination with interfacing departments
• Address product concern from customer and account

BRAND MARKETING EXECUTION

• Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives.

CATEGORY, PRODUCT AND INVENTORY MANAGEMENT

• Manage the full portfolio of the brand including its own P&L, create sales bridge / plan and increase O+O business
• Monitor product movement and implement marketing programs during the 3-month incubation period
• Identifying products to highlight in our marketing plan taking into consideration slow moving items, upcoming items, new items and near expiry