Digital and Marketing & Technology Manager (US Law Firm)

This is not a traditional Digital Marketing Manager role focused primarily on social media, content creation, or campaign execution.

We are looking for someone who can combine digital marketing expertise with strong marketing technology and analytics capability. You should be comfortable managing platforms, improving workflows, testing integrations, reviewing data, identifying funnel issues, and holding external agencies accountable for performance.

Primary Responsibilities:

• Own and optimize digital marketing performance across the website, email, search, LinkedIn, webinars, and other digital channels.
• Manage and challenge external agencies handling Google Ads, website development, SEO, and complex technical integrations.
• Review campaign performance beyond vanity metrics, with a focus on lead quality, conversion, and pipeline contribution.
• Administer and optimize marketing and intake platforms, including CRM, marketing automation, call tracking, forms, and connected workflows.
• Build, test, document, and improve workflows and system integrations.
• Ensure reliable marketing and lead-source data across platforms.
• Work with GA4, call tracking, CRM data, dashboards, and reporting to identify conversion gaps and improvement opportunities.
• Manage newsletter and email campaign delivery, including audience growth, deliverability, engagement, and automation.
• Support website improvements, user journeys, forms, tracking, and platform connections.
• Manage digital reporting and provide clear insights and recommendations to leadership.

Minimum Qualifications:

• Graduate of Bachelor’s degree in Marketing, Business, Communications, Information Technology, Digital Marketing, or another relevant field.
• 5+ years of experience across digital marketing and marketing technology.
• 3+ years of supervisory/manager-level ownership of digital channels, marketing systems, or marketing operations.
• Experience leading or supporting platform implementations, workflow design, system integrations, testing, and optimization.
• Experience managing or auditing PPC/digital agencies, particularly Google Ads performance.
• Strong hands-on experience with GA4, marketing analytics, attribution, call tracking, CRM data, or dashboard reporting.
• Experience running email marketing or newsletters, including list growth, deliverability, and engagement.
• Experience with marketing automation, CRM, or Martech platforms such as HubSpot, Salesforce, Marketo, Pardot, ActiveCampaign, Klaviyo, Zoho, Lawmatics, or similar systems.
• The ability to identify problems, improve processes, and work independently in a growing and less structured environment.
• Excellent English communication skills.

Nice to Have

• Experience supporting a law firm, accounting firm, consulting firm, or other professional services organization.
• Experience with Lawmatics, Lawbrokr, CallRail, Clio Grow, or comparable platforms.
• Experience with CRM implementation or selection.
• Exposure to Google Business Profile, review generation, webinar production, YouTube, AI search visibility, or emerging digital channels.