About this role
About the CompanyWe are a fast-growing direct-to-consumer (DTC) business operating in the Australian and New Zealand home energy market.
Our business is scaling rapidly, with a significant annual investment in paid customer acquisition. We are looking for a senior performance marketing leader who can take ownership of our paid media function, improve efficiency at scale, and build a high-performing acquisition engine.
This is not a maintenance role. We are looking for someone who can challenge existing approaches, identify opportunities others miss, and materially improve how paid acquisition is managed across the business.
About the RoleWe are looking for a Senior Performance Marketing Manager – Paid Media who has proven experience managing large-scale paid media programs and making high-value investment decisions.
You will own a AU
This role combines hands-on paid media expertise, strategic leadership, analytics, attribution, experimentation, and team management.
You should be comfortable moving between tactical execution and senior-level strategy—from restructuring an advertising account and analyzing campaign performance to presenting attribution insights and growth recommendations to the CMO.
Key ResponsibilitiesPaid Media Strategy & Management• Own and manage a AU
• Develop and execute the overall paid acquisition strategy aligned with business growth objectives.
• Own channel strategy, account structure, bidding strategy, audience architecture, and budget allocation.
• Continuously identify opportunities to improve CAC, ROAS, lead quality, conversion rates, and overall marketing efficiency.
• Make significant budget allocation decisions based on performance data, business priorities, and market conditions.
• Evaluate and test new paid acquisition channels and opportunities.
Performance Optimization & Analytics• Establish clear performance frameworks and KPIs across paid media channels.
• Develop and continuously improve attribution methodologies to determine what channels, campaigns, and activities are driving incremental growth.
• Analyze performance data and identify trends, opportunities, and areas of inefficiency.
• Build reliable forecasting and reporting processes for paid acquisition.
• Use data to make informed decisions even when information is incomplete or attribution is imperfect.
• Translate complex performance data into clear recommendations for senior leadership.
Testing & Experimentation• Build and own a structured paid media testing framework.
• Develop a high-velocity experimentation roadmap across audiences, creative, offers, landing pages, bidding strategies, and channels.
• Establish testing methodologies that allow successful initiatives to be scaled systematically.
• Ensure learnings from each experiment are documented and incorporated into future strategies.
• Challenge assumptions and continuously test new approaches to improve acquisition efficiency.
Performance Creative• Partner closely with the Brand and Creative teams to develop high-performing paid advertising creative.
• Translate performance insights into actionable creative briefs.
• Identify creative trends, messaging opportunities, and performance gaps.
• Establish a strong feedback loop between media performance and creative development.
• Raise the quality and effectiveness of creative produced for paid acquisition.
Team & Agency Leadership• Lead and manage paid media and performance marketing resources, including SEM, Meta, paid creative, specialists, and external agencies.
• Set clear objectives, performance expectations, and priorities for the paid media team.
• Develop team capability through coaching, feedback, and performance management.
• Ensure internal teams and external partners are aligned with business objectives.
• Establish a culture of accountability, experimentation, and continuous improvement.
Senior Stakeholder Management• Provide regular performance updates and strategic recommendations to the CMO.
• Communicate performance, risks, opportunities, and forecasts clearly to senior stakeholders.
• Challenge existing strategies when data indicates a better path forward.
• Develop and communicate a clear point of view on attribution, measurement, and paid media investment.
What Success Looks LikeWithin the first 12 months, success in this role will include:
• 25–30% reduction in customer acquisition costs (CAC).
• A predictable and scalable paid acquisition pipeline, with forecasts consistently tracking within approximately ±10% of actual performance.
• A more sophisticated and reliable attribution and measurement framework.
• A faster and more disciplined testing and experimentation process.
• Stronger collaboration between Paid Media, Creative, Brand, and Marketing teams.
• A high-performing paid acquisition function capable of operating at significant scale.
What We're Looking ForRequired Experience• 8+ years of experience in paid media, performance marketing, growth marketing, or a closely related field.
• Proven experience managing paid media for a large-scale DTC, e-commerce, marketplace, or high-volume lead-generation business.
• Direct ownership of AU
• Deep hands-on expertise in Meta Ads and Google Ads.
• Strong working knowledge of additional channels such as TikTok, YouTube, programmatic, and other emerging paid acquisition platforms.
• Demonstrated experience significantly improving performance metrics such as CAC, ROAS, conversion rate, or revenue efficiency.
• Experience building, implementing, or significantly improving marketing attribution and measurement systems.
• Strong analytical and commercial decision-making skills.
• Experience leading paid media specialists, creative resources, agencies, or cross-functional teams.
• Comfortable making significant budget decisions using imperfect or incomplete data.
We Value• Strategic thinking combined with hands-on execution.
• Strong commercial judgment and ownership mentality.
• A track record of making unconventional or high-conviction decisions that produced measurable results.
• The ability to identify patterns and opportunities beyond surface-level performance metrics.
• Strong communication skills and confidence presenting to C-suite stakeholders.
• A continuous experimentation mindset.
• Curiosity and willingness to challenge conventional paid media practices.
• A strong reputation or visible body of work within the performance marketing industry is highly valued.
Why Join Us?• Own and influence a large-scale paid acquisition budget.
• Work directly with senior leadership and have significant strategic influence.
• Opportunity to transform and build a high-performing paid media function.
• Work in a rapidly growing DTC and e-commerce environment.
• Make meaningful decisions that directly impact business growth.
• Lead a talented, cross-functional performance marketing team.
• Build and implement new approaches to paid acquisition, attribution, and experimentation.
If you're a senior paid media operator who has successfully managed significant budgets and is ready to take ownership of a high-growth acquisition function, we'd love to hear from you.
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