Marketing Director

As Growth & Retention Marketing Director, you’ll own day-to-day marketing leadership for assigned growth and retention initiatives.

You’ll translate business priorities into integrated campaigns, lifecycle journeys, activation roadmaps, and measurable performance goals—working closely with cross-functional and globally distributed teams.

Key Responsibilities

• Lead audience-specific growth and retention programs across acquisition, conversion, onboarding, engagement, utilization, loyalty, and retention.
• Translate business priorities into audience strategies, integrated campaign plans, lifecycle journeys, value propositions, and activation roadmaps.
• Lead revenue-driving growth, audience conversion, digital adoption, and ongoing engagement programs.
• Develop segment-, journey-, and behavior-based marketing programs using relevant education, proof points, and calls to action.
• Drive integrated execution across digital, web, email, mobile, direct mail, CRM, paid/owned channels, lifecycle, and other engagement channels.
• Partner with product, operations, clinical, digital, analytics, finance, creative, content, marketing operations, legal, privacy, compliance, and channel teams.
• Monitor acquisition, conversion, utilization, digital adoption, engagement, retention, NPS, attribution, ROI, and IOI performance.
• Identify audience barriers, journey gaps, performance risks, and service friction, then develop optimization recommendations.
• Manage marketing plans, budgets, timelines, operating routines, and delivery expectations across matrixed and globally distributed resources.
• Present strategies, performance results, risks, opportunities, and recommendations to marketing and business leadership.
• Lead and develop marketing professionals while building accountability and execution discipline.

Must-Have Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing, marketing communications, or related marketing functions.
• Experience developing and executing marketing programs supporting acquisition, conversion, onboarding, activation, engagement, utilization, retention influence, prescription capture, or business growth.
• Experience with consumer, member, patient, caregiver, provider, or prescriber journeys, including segmentation, personalization, digital adoption, behavior change, and multi-channel engagement.
• Experience translating business priorities into integrated marketing plans, campaign strategies, lifecycle journeys, performance goals, and executive-ready reporting.
• Demonstrated ability to use data, audience insights, attribution, journey analytics, engagement metrics, conversion performance, NPS, ROI, and IOI analysis to optimize outcomes.
• Proven experience partnering across multiple functions in a complex matrixed environment.
• Strong stakeholder management, project management, and influencing capabilities.
• Experience managing multiple initiatives while building team capability and accountability.

Good-to-Have

Experience in any of the following industries:

• Healthcare
• Pharmacy / PBM / Specialty Pharmacy
• Payer / Provider
• Consumer Health
• Financial Services
• Subscription
• Marketplace
• E-commerce
• Other regulated industries

Additional experience with:

• CRM and customer data platforms
• Marketing automation
• Personalization
• Attribution
• Journey analytics
• Experimentation
• Adobe Suite
• Performance reporting tools

Why Join Us

• Lead high-impact growth and retention programs with measurable business outcomes.
• Work across a broad ecosystem of digital, CRM, analytics, product, operations, and marketing functions.
• Influence strategy and performance at a senior marketing and business leadership level.
• Lead and develop marketing professionals within a complex, globally distributed environment.