Marketing Manager

Primary Functions:

Responsible for the development, execution, and evaluation of marketing activities for restaurant brands under Mc Wilson Food Group (Gringo, Honeybon, and Tatatito)

Major Responsibilities:

• Develops and executes marketing plans for assigned major brands which include brand and product positioning, marketing communication, and media mix.
• Evaluates the effectiveness of all marketing and digital activities in relation to business objectives and identifies reasons for success or failure.
• Regularly tracks and reviews analysis on sales and marketing data gathered and recommends appropriate action plans.
• Conceptualizes new product offerings, promos, and ads creation to boost sales.
• Regularly seeks field input on program evaluation, market conditions, consumer insights, and competitive activities for developing marketing strategies.
• Conducts analysis and periodical review of brands, competitive landscape, and consumer trends to develop programs that enhance the brand’s equity and marketplace performance.
• Studies new possible channels and markets.
• Manages digital marketing.
• Manages marketing budgets. Submits post-campaign evaluation and expense reports.
• Manages performance of team members and ensures the implementation of developmental plans.
• Executes other marketing-related duties, as required.