Social Media Manager

PT Arnott's Indonesia is a multinational company with brand Good Time and Nyam Nyam. We currently have an exciting opportunity for a highly engaged and passionate Social Media Manager reporting to our Head of Marketing.

Job Description :

Strategic Social Media Leadership

• Develop and execute annual social media strategies aligned with brand and business objectives.
• Own the integrated social media content calendar, content pillars, and campaign direction across multiple brands.
• Monitor consumer, competitor, and platform trends to identify opportunities and emerging best practices.
• Lead social listening initiatives and recommend real-time content opportunities.
Campaign & Content Management

• Translate brand briefs into effective social media strategies and content recommendations.
• Coordinate key campaign moments, product launches, seasonal activations, and always-on content.
• Partner closely with Brand, E-commerce, Shopper Marketing, and other stakeholders to ensure social activity supports commercial priorities.
• Manage and guide agencies, content creators, and KOL partnerships.
Analytics & Performance Optimization

• Analyze social media performance and identify opportunities to improve engagement, reach, efficiency, and business impact.
• Develop campaign dashboards, post-campaign evaluations, and monthly learning reports.
• Deliver actionable insights through social listening, competitor analysis, audience behavior, and content performance reviews.
• Monitor Brand vs Competitor performance, Share of Voice (SOV), digital asset health, and campaign effectiveness.

Job Qualifications :

• 8+ years of experience in Social Media, Digital Marketing, or Content Strategy, ideally within leading agencies, FMCG, consumer brands, or a combination of both.
• Strong expertise in TikTok, Instagram, Facebook, YouTube, short-form content, influencer marketing, and social commerce.
• Proven ability to translate brand strategy into impactful content and campaign execution.
• Data-driven mindset with experience in social media analytics, dashboards, and performance reporting.
• Strong understanding of consumer insights, social listening, and emerging digital trends.
• Excellent stakeholder management, communication, and team leadership skills.
• Passion for social media culture and ability to thrive in a fast-paced digital environment.