Digital Project & Account Manager

JOB DESC / ROLE & RESPONSIBILITY

The Digital Project & Account Manager for B2B is responsible for managing digital initiatives, coordinating with internal teams and external stakeholders, and ensuring the successful execution of B2B marketing and account-related projects. This role combines project management, client servicing, and strategic coordination to support lead generation, campaign delivery, and overall business objectives.

• Manage end-to-end digital projects and B2B marketing campaign from briefing, planning, execution, monitoring, to reporting.
• Coordinate with internal teams such as Account Executive, Telesales, Creative, Web, Data, and external partners to ensure project alignment.
• Strong understanding of digital marketing channels, campaign management, and client servicing.
• Oversee content marketing initiatives, including article planning, content optimization, editorial workflow, and distribution support.
• Support SEO strategy and implementation, including keyword research, on-page optimization, content optimization, and performance tracking.
• Manage website updates and coordination, including landing pages, content uploads, SEO alignment, and user experience improvements.
• Monitor website traffic, engagement, and conversion performance using analytics tools.
• Handle lead management processes, including lead tracking, qualification coordination, routing, and reporting.
• Monitor project timelines, deliverables, budgets, and quality standards.
• Support the development and implementation of digital marketing strategies for B2B audiences.
• Prepare project updates, reports, performance summaries, and client-facing presentations.
• Track campaign performance and provide insights for optimization.
• Ensure all deliverables are completed on time and meet business objectives.

REQUIREMENTS

• Education background/major: Bachelor’s degree in Marketing, Communications, IT, or a related field.
• Experience needed: Minimum 5 years of proven experience in digital marketing, account management, or B2B marketing
• Technical Skill:
• Familiarity with B2B marketing funnel and lead generation processes.
• Strong understanding of SEO, content marketing, website management, lead management, and performance marketing.
• Experience in handling digital campaigns and cross-functional project coordination.
• Excellent communication, presentation, coordination, and stakeholder management skills.
• Hands-on experience with SEO tools (Google Analytics, Search Console, Screaming Frog, SEMrush, Ahrefs, etc.).
• Excellent analytical, organizational, and communication skills.
• Ability to collaborate across departments and regions with strong project management skills.
• Fluent in English, both written and spoken, to effectively coordinate with regional teams.