About this role
• Plan, develop, implement, and optimize B2B marketing campaigns and initiatives based on business and customer needs
• Analyze customer data and insights to develop targeted marketing strategies, including customer journey mapping, satisfaction surveys, and customer segmentation
• Collaborate with the Sales team to strengthen relationships with B2B clients and partners throughout the customer lifecycle
• Work closely with the Product Management team to develop effective product positioning and go-to-market strategies
• Develop and utilize B2B marketing content, including blogs, whitepapers, webinars, and case studies, to engage target audiences and strengthen brand positioning
• Collaborate with the Digital Marketing team to increase website traffic, generate qualified leads, and support lead conversion
• Manage and oversee the company’s brand presence at B2B events, including trade shows, conferences, and business summits
What you’ll do
What you’ll need
Stack
Interview process
Times are approximate. You’ll get written prep notes before each live round.