Growth Marketing Manager - FnB & Wellness Industry

Hi! ASLI Group is hiring! 👋

We are an IT company currently expanding our business portfolio into the F&B and wellness industries. We’re looking for a passionate and proactive Growth Marketing Manager to help grow our brands, build meaningful partnerships, and bring fresh marketing ideas to life.

Responsibilities

• Develop and execute growth and marketing strategies across all business units, particularly in the F&B and wellness industries.
• Conduct market research and analyze B2C markets, competitors, trends, and customer behavior.
• Identify and develop partnerships with communities, companies, KOLs, and other strategic partners.
• Develop promotional, campaign, customer acquisition, and customer retention strategies.
• Provide recommendations on pricing, packages, bundling, memberships, loyalty programs, and promotional programs.
• Plan and oversee events, community activations, and collaboration programs.
• Lead and provide strategic direction to the marketing, social media, content, and creative teams in line with business objectives.
• Define the communication direction, campaign messaging, content pillars, and content priorities for each brand.
• Monitor and evaluate business and marketing performance, including revenue, customer growth, conversion, retention, and campaign effectiveness.
• Prepare performance reports and provide Management with recommendations for future growth strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3–5 years of experience in Business Development, Growth, or Marketing.
• Strong understanding of the B2C market; experience in the F&B or wellness industry is an advantage.
• A strong network of communities and strategic partners.
• Proven experience in developing marketing strategies, promotions, partnerships, pricing strategies, and events.
• Demonstrated ability to lead marketing, social media, content, and creative teams.
• Strong analytical, communication, negotiation, and commercial skills.