Channel Activation Manager - Off Trade

The HEINEKEN Company · Petaling Jaya, Selangor, Malaysia · Full-time

About this role

Main Responsibilities

• Translate Channel Strategy – Turn Off-Trade strategies into clear, actionable activation plans.
• Drive Brand & Portfolio Initiatives – Ensure brand and portfolio plans are effectively activated across Modern and Traditional Off-Trade.
• Manage Channel Activations – Lead end-to-end activation programmes across key channels.
• Drive Category Growth – Support initiatives that strengthen category performance and growth.
• Ensure Execution Excellence – Deliver activities on time, within budget and to the required standards
• Deliver Commercial Objectives – Ensure activations are aligned with and contribute to overall business goals.

What you’ll do

    What you’ll need

      Stack

        Interview process

        Times are approximate. You’ll get written prep notes before each live round.

          Benefits

            Related

            Other roles to consider

            Ready to apply?