Brand Manager (FMCG)

Key Responsibilities:

• Lead and own the overall performance, growth and strategic direction of assigned category/categories.
• Develop and execute category strategies in collaboration with the Marketing Manager and Commercial Director, ensuring alignment with company vision, business objectives and annual operating plans.
• Drive end-to-end brand planning across all 6P’s (Product, Price, Place, Promotion, Packaging and Proposition) to deliver sustainable business growth and market competitiveness.
• Lead innovation and new product development pipelines, working closely with local cross-functional teams and Regional / Global stakeholders to ensure successful and timely execution.
• Ensure brand consistency and alignment with Regional / Global brand guidelines across all communication strategies, campaigns and executions.
• Align and influence internal stakeholders across Marketing, Trade Marketing, Sales, R&D, Supply Chain and Finance to ensure effective execution of business strategies and plans.
• Manage external business partners and agencies to ensure deliverables are executed on time, within budget and in line with brand objectives.
• Partner closely with Customer Marketing team to translate consumer, shopper and market insights into actionable strategies and growth opportunities.
• Monitor market trends, competitor activities and consumer behaviour through regular market analysis and trade visits to identify risks and opportunities.
• Lead integrated marketing campaigns from strategy development to execution, ensuring strong brand presence, consumer engagement and commercial effectiveness.
• Track, analyse and evaluate brand performance, campaign effectiveness and business results, with continuous optimisation to achieve category targets.

Key Requirements:

• Bachelor’s degree in Business, Marketing or related discipline.
• Minimum 5 years of progressive experience within FMCG environment with a passion for commercial brand development.
• Strong commercial acumen with the ability to identify market opportunities, evaluate business performance and translate insights into actionable growth strategies.
• Ability to analyse information, draw insights and translate them into actionable ideas.
• Able to drive new product development processes end-to-end, including cross-functional coordination and project management.
• Strong understanding of Marketing, Trade Marketing, Sales and Product Management.
• Ability to work effectively with commercial and technical collaborators with strong communication, facilitation and interpersonal skills.
• Entrepreneurial and go-getter mindset with a proactive attitude, strong sense of ownership and ability to thrive in a fast-paced environment.
• Results-oriented, independent and able to display strong leadership traits. Able to work independently as well as collaboratively in a team environment.
• Proficient in English & Bahasa Malaysia.
• Basic proficiency in MS Office programmes.