Regional E-commerce Manager

We are seeking an experienced Regional E-commerce Manager to join a leading global FMCG organization and drive social commerce and brand initiatives across key e-commerce platforms. This role will be responsible for strengthening online brand presence, increasing consumer engagement, and supporting business growth through data-driven digital marketing strategies across multiple Southeast Asian markets.

Key Responsibilities:

• Manage and collaborate with external digital marketing agencies to execute online advertising campaigns, including Onsite Ads, CPAS, and other media initiatives, while monitoring performance against key KPIs.
• Develop and implement e-commerce brand strategies across platforms such as Shopee, TikTok Shop, and Lazada, ensuring alignment with overall brand objectives and positioning.
• Create and oversee compelling digital content that reflects the brand's identity across social media, e-commerce, video, and other digital channels.
• Partner with e-commerce and customer marketing teams to strengthen social media engagement, enhance brand awareness, and foster customer loyalty.
• Lead the planning and execution of brand-focused FOCO campaigns and e-commerce shopping festival activations to maximize visibility and engagement.
• Build and manage partnerships with Key Opinion Leaders (KOLs), Key Opinion Sellers (KOS), and Key Opinion Consumers (KOCs) to expand reach and enhance brand credibility.
• Track campaign performance through analytics and reporting, using insights to optimize future marketing initiatives and improve results.
• Collaborate with sales and e-commerce stakeholders to analyze sales performance, market share trends, and product performance, supporting data-driven business decisions and competitive positioning.
• Work closely with regional and local market teams to ensure consistent execution of e-commerce and social commerce strategies across Southeast Asia while adapting to individual market needs and consumer behaviors.

Requirements:

• Bachelor's degree in Business, Marketing, or a related discipline.
• Minimum of 4 years of e-commerce marketing experience within FMCG companies, digital marketing agencies, or e-commerce platforms.
• Experience managing or supporting regional e-commerce marketing initiatives across Southeast Asian markets, with a strong understanding of market nuances and platform ecosystems.
• Proven success in digital marketing execution and e-commerce campaign management.
• Strong understanding of key e-commerce performance metrics, including GMV, ROAS, conversion rates, and traffic drivers.
• Analytical mindset with the ability to interpret performance dashboards and translate insights into actionable recommendations.
• Strong stakeholder management skills with experience collaborating across regional and local teams.
• Ability to manage multiple markets and projects in a fast-paced, matrixed environment.