Digital Marketing Manager

Smart Rental is looking for a Digital Marketing Manager

Smart Rental is looking for a Digital Marketing Manager to join our team and take ownership of our day-to-day marketing activities.

We provide IT equipment subscriptions to businesses and organisations across Malaysia, helping companies access the devices they need without large upfront hardware purchases.

We are looking for someone who is comfortable being hands-on with digital marketing, enjoys working with numbers, and can help us improve how we generate leads across channels such as Google, Meta, our website, SEO and campaigns.

You will not be expected to do everything yourself.

You will work with our internal creative team, Sales team, leadership and external marketing partners to make sure our marketing activities are organised, measured and continuously improving.

If you enjoy digital marketing, like figuring out what works, and want the opportunity to take greater ownership of a company's marketing over time, this role may be for you.

About You

You are someone who:

●    Has hands-on experience with digital marketing

●    Understands Google Ads and Meta Ads

●    Is comfortable looking at campaign performance and lead quality

●    Can coordinate campaigns across Sales, Creative and external partners

●    Is organised, proactive and able to manage multiple priorities

●    Can work independently and take ownership of your work

●    Is willing to learn and improve as the role grows

You do not need to be an expert in every area of marketing.

We care more about someone with strong fundamentals, good judgment and a commercial mindset.

About the Role

As our Digital Marketing Manager, you will help manage and improve Smart Rental’s inbound marketing activities.

Your work may include:

●    Managing and optimising Google Ads and Meta Ads

●    Tracking campaign performance, leads and lead quality

●    Working with Sales to understand which channels generate better opportunities

●    Planning and coordinating marketing campaigns

●    Briefing and coordinating creatives with the internal team

●    Supporting website, landing page and SEO initiatives with external partners

●    Maintaining the marketing calendar and weekly performance reporting

●    Helping test new audiences, messages and channels

●    Making recommendations on what to improve, stop or scale

Over time, we would like you to take greater ownership of Smart Rental’s overall inbound marketing performance.

What Success Looks Like

●    Google and Meta campaigns are actively monitored and improved

●    Marketing generates a consistent flow of leads for Sales

●    Lead quality improves over time

●    We understand which channels are generating the best opportunities

●    Marketing campaigns are organised and launched on time

●    Sales and Marketing communicate regularly about lead quality and customer feedback

●    Marketing performance is updated and reviewed weekly

●    Underperforming activities are identified and improved rather than simply left running

●    You proactively identify opportunities and recommend what we should do next

The goal is not simply to do more marketing.

The goal is to help Smart Rental generate better opportunities and understand which marketing activities contribute most to growth.

Key Metrics

Some of the metrics you will help own include:

●    Marketing Qualified Leads (MQLs)

●    Leads generated

●    Cost per Lead

●    Cost per MQL

●    Lead → MQL conversion rate

●    Performance by acquisition channel

Other metrics such as impressions, clicks, CTR, CPC, website visits and engagement will be tracked where relevant, but these are supporting indicators rather than the ultimate measure of success.

Exact targets will be agreed together based on current performance and future growth goals.

Skills We Are Looking For

●    3–5 years of experience in digital marketing, performance marketing or a related role

●    Experience managing Google Ads and/or Meta Ads

●    Understanding of digital campaign metrics such as CPC, CTR, CPL and conversion rates

●    Comfortable using spreadsheets and marketing dashboards

●    Basic understanding of websites, landing pages and SEO

●    Experience working with designers or creative teams

●    Good written and verbal communication skills

●    Comfortable working with Sales and other departments

●    Ability to organise and manage multiple initiatives

●    Comfortable using AI tools such as ChatGPT, Claude, Gemini or similar tools

Experience in B2B, technology, IT services or lead-generation marketing is an advantage, but not required.

What We Care About More Than Credentials

We care about whether you can:

●    Look at marketing numbers and ask sensible questions

●    Tell the difference between a lot of leads and good leads

●    Identify when something isn't working

●    Suggest practical improvements

●    Coordinate people and get work moving

●    Learn quickly

●    Take responsibility for your work

●    Communicate clearly and follow through consistently

How to ApplyTo apply, email your CV / LinkedIn profile together with a short response to the following scenario [email protected]:

ScenarioGoogle Ads

●    RM5,000 spent

●    30 leads

●    15 qualified leads

Meta Ads

●    RM5,000 spent

●    100 leads

●    10 qualified leads

You have another RM5,000 to spend next month.

Which channel would you put more budget into, and what else would you want to know before deciding?

There is no need for a long answer. We simply want to understand how you think.

You may also include examples of campaigns or marketing work you have previously managed.