Brand Marketing & Communications Manager

Shape the Brand. Create the Impact.

Brand Marketing & Communications Manager

Sunway City Kuala Lumpur Hotels is seeking an experienced and creative Brand Marketing & Communications Manager to strengthen our brand presence and drive commercial performance through impactful marketing strategies.

Key Responsibilities

• Develop annual marketing plans and campaign calendars aligned with business objectives.
• Lead integrated online and offline campaigns for Rooms, F&B, MICE and other revenue streams.
• Manage seasonal promotions, partnerships, brand activations and new outlet launches.
• Ensure brand consistency across all marketing materials and guest touchpoints.
• Oversee marketing collateral, digital assets, signage, menus and advertisements.
• Coordinate CRM, eDM campaigns and guest communications.
• Manage marketing budgets, agencies, vendors and multiple projects.
• Track campaign performance and prepare reports with actionable recommendations.
• Support internal communications, employee engagement and employer-branding initiatives.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business or a related field.
• 7–10 years of marketing experience, preferably within hospitality or tourism.
• Proven experience managing integrated marketing campaigns, budgets and external agencies.
• Strong knowledge of branding, promotions, CRM and marketing communications.
• Excellent project management, leadership, communication and stakeholder-management skills.