Head of Brand

Responsibilities

• Plan and execute national marketing campaigns for Malaysia, Singapore, and Cambodia (MSK).
• Develop key national campaign assets, including videos and key visuals, in collaboration with external agencies.
• Monitor and optimize national campaign performance across MSK markets.
• Review and align with internal teams and departments to ensure marketing assets are consistent with the overall campaign strategy.
• Strategize and plan long-term brand-building initiatives based on brand positioning for MSK.
• Collaborate with marketing teams and cross-functional departments to ensure consistency with brand guidelines.
• Generate key market insights among customers and non-customers through surveys and market research.
• Manage LSM (Local Store Marketing) and creative team outputs for marketing materials.
• Support the Operations team in developing strategies to recover and improve performance of declining stores.
• Support New Product Development (NPD) processes, including new product launches, existing product improvements, and product discontinuation.
• Assist Procurement in managing marketing-related stock and inventory.
• Identify and explore new growth opportunities for the business.

Skills & Qualifications

• Minimum bachelor's degree in any field.
• 6 years+ brand/marketing experience, consumer facing companies known for creating strong brand and emotional connections with customers.
• A passion for the focus of food and developing inspired creative.
• A genuine hunger to keep pushing the boundaries of marketing effort to drive same store sales, customer counts and franchise profitability.
• Have the ability to deliver powerful storytelling in both traditional and new media channels. Exhibit a mindset to drive sales today, brand overtime with ongoing campaign and creative development and optimization.
• Understand needs beyond marketing creativity including pricing, profitability, execution quality and analytical part of the marketing.
• Full funnel media knowledge including traditional print/TV, digital and social paid, CRM and other owned media. With a focus on return on investment, ongoing optimization.
• Full project management skills.
• Obsession with weekly and daily results, flexibility to ‘spin on a dime’ and adjust plans in motion to optimize sales.
• National marketing management and execution experience within a Group framework.
• Ability to plan and coordinate across whole marketing mix, including promotion, distribution, pricing and product.
• Effective prioritization and management of channels to market (digital, store, activation partners).
• Work with a center of excellence and shared services model requiring the ability to build and manage strong collaborative working relationship.
• Strong experience in marketing effectiveness.
• Proven digital and food marketing experience.
• Has worked in a local market for a global business and understands stakeholder engagement protocols across geographies.
• Creative development and filming understanding is a must.
• Media landscape understanding is a must.