Product Marketing Manager (Label/Material)

Purpose of this position:

This person will be the key person to manage product label and material product category to grow revenue and market share in Asia. He (or She) needs to analyze customer/market competition and technology, identify and prioritize customer requirements, influence product roadmap with proper NPD (New Product Development) execution, drive business growth with solid marketing initiatives.

Roles & Responsibilities:

Market research and insights

• Lead VOC (Voice of Customer) to understand industry trends, challenges and gaps in materials/labels applications, identify customer applications/ needs and business opportunities.
• Understand of market competition and price.

New product development & customization

• Draft market requirement specifications for unmet local needs.
• Define portfolio strategy and product roadmap proposal, influence/ align with key stakeholders (regional commercial team & global team).
• Drive priority for customization projects with strong commercial justification (business case).
• Lead/ manage new material NPD process (from ideation till post launch follow up), call/ lead committee review meetings to move along the process

New Material Launch & Replication

• Own/ drive new material commercial launch, by coordinating necessary cross team activities (R&D activities, field trials, regulation tests, OP and sales readiness, trainings…) following NPD process.
• Define new materials price positioning_ value based approach.
• Build effective marketing deliverables: application playbook, competition assessment, sales tools, presentations, portfolio lifecycle (phase-in and phase-out) management
• Drive effective replication across the region with clear enablement (where, solid tools and success cases…).
• Post launch monitoring and improvement actions.

Material business management

• Proactively monitor material business performance (Unit/Rev/Margin), propose and drive solid actions like mitigation plans, campaigns, and re-positioning.
• Manage standard product pricing to balance market competitiveness and healthy margins.
• Drive localization initiatives (e.g., local sourcing, local converting) to enhance product cost-competitiveness and speed-to-market in Asia.
• Escalate and lead the resolution of top-quality issues to secure business continuity.
• Proactively engage Global Product Manager (GPM) to align portfolio/ roadmap with solid regional requirements.

Relationships:

Internal:

• Within region: Regional marketing, Country Sales/ R&D/ Operations, Technical support, Marcoms
• HQ: GPM, R&D, etc.
External:

• Customers, Distributors, Material Suppliers

Other Qualification:

Education:

University degree (Bachelor) in Polymer Materials, Polymer Chemistry, Material Science, or a related technical field. A Master’s degree or an additional Business Management degree will be an advantage.

Experience required:

Minimum 5 year working experience in B2B business from one or more of the following areas:

• Product management (preferred)
• Business development/ Sales role with proven record or Technical service area, with strong desire into a product management role

Industry experience:

• Solid experience in the Label or Material business industry.
• Background working within a Supplier (e.g., adhesive/film suppliers) or from a Customer/Converter side
• Strong product and application knowledge in labeling solutions, adhesives, or specialty films.

Languages:

• Multi/lingual: Fluent in English (both verbal and in writing) and Mandarin