Marketing Manager

Job Title: Marketing Manager

Position Overview

We are seeking a highly analytical and execution-focused Marketing Manager to support the Strategic Marketing Director in driving market intelligence, product portfolio strategy, and business performance acceleration. This role will help operationalize long-term strategic initiatives, conduct deep-dive analyses, coordinate cross-functional alignment, and ensure timely execution of key marketing and product strategies.

The ideal candidate is detail-oriented, data-driven, and comfortable working across engineering, sales, and executive teams. This position is critical in transforming strategic vision into structured programs that drive measurable impact.

Key Responsibilities

1. Market Intelligence & Research Support

• Conduct detailed market, competitive, and technology research to support the Director’s long-term strategic assessments.
• Track industry trends, including AI, IoT, automotive, edge computing, and semiconductor supply chain shifts.
• Prepare intelligence briefs, dashboards, and early-warning reports on geopolitical shifts, export controls, and regional semiconductor policies.
• Assist in building market models and demand forecasts, including supply-demand gap analysis.
• Identify and document white-space opportunities, feeding into the strategic planning process.
2. Regional Pricing Strategy

• Develop and implement pricing frameworks across key global regions, considering market dynamics, competitive positioning, and customer segmentation
• Partner with Sales and Regional Marketing teams to define price corridors, discount structures, and deal governance
• Conduct price elasticity analysis, margin optimization, and win/loss analysis to continuously refine pricing strategies
• Monitor competitor pricing and market trends to ensure competitive yet profitable positioning
• Support key account negotiations with data-driven pricing insights
3. Go-to-Market & Business Execution

• Drive day-to-day execution of GTM initiatives, including launch readiness, content development, and regional alignment.
• Support sales teams by preparing competitive battlecards, value propositions, and product messaging.
• Collaborate with Sales Operations to structure sales incentives and performance tracking aligned with high-margin and strategic product priorities.
• Monitor quarterly performance vs. target and help prepare business reviews, insights, and recommendations.
• Assist in cross-functional programs to improve time-to-market, product launch scheduling, and cross-department workflow efficiency.
4. Global Supply Chain Strategy (Non-China Manufacturing)

• Collaborate with Operations and Supply Chain teams to define manufacturing and sourcing strategies outside China
• Evaluate trade-offs across cost, risk, lead time, and geopolitical considerations
• Support development of dual-sourcing / multi-site manufacturing strategies to enhance supply resilience
• Align supply strategy with customer requirements and regional demand patterns
• Assess impact of tariffs, trade regulations, and localization trends on commercial decisions
5. Strategic Program Management

• Serve as the coordination hub between Marketing, Sales, R&D, Supply Chain, and Finance teams.
• Facilitate meetings, synthesize inputs, prepare decision-making materials, and ensure follow-up and execution.
• Help implement agile processes that enable fast response to market events (e.g., regulatory changes, competitive disruptions).

Why Join GigaDevice

• Be Part of a Global Semiconductor Growth Story
• Serve as the coordination hub between Marketing, Sales, R&D, Supply Chain, and Finance teams. Join one of the industry’s leading fabless semiconductor companies with strong momentum in memory, microcontrollers, sensors, and analog solutions serving worldwide markets.
• Global Exposure
• Collaborate with teams, customers, and partners across Asia, Europe, and the Americas, gaining valuable international business and market experience.
• Career Development Opportunities
• Grow alongside a company that values talent development, leadership progression, and continuous learning in one of the world’s most strategic industries.
• Drive Real Strategic Change
• Help shape commercial strategy, market positioning, and competitive advantage in an evolving global semiconductor landscape.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field.
• 4–7 years of experience in product marketing, strategic marketing, market intelligence, or business planning (semiconductor or tech industry preferred).
• Strong analytical skills with experience in market modeling, pricing analysis, and forecasting.
• Ability to interpret technical information and collaborate effectively with engineering teams.
• Excellent communication skills with experience preparing executive-level presentations and reports.
• Highly organized, detail-oriented, and capable of managing multiple strategic projects simultaneously.

Key Competencies

• Strong market acumen and analytical mindset
• Cross-functional coordination and stakeholder management
• Structured thinking and problem-solving
• Ability to convert strategy into execution
• High adaptability in fast-moving environments
• Strong communication and presentation skills

Success Metrics

• Quality and accuracy of market intelligence and strategic analysis delivered
• Improved cross-functional alignment and execution speed
• Timely delivery of product roadmap and GTM execution tasks
• Enhanced sales readiness and competitive positioning
• Advancement of strategic initiatives led by the Director