Head of Growth

We’re looking for a data-driven and strategic Head of Growth to lead revenue expansion, customer acquisition, and customer retention across all our channels. You’ll own the full growth funnel and work cross-functionally to scale our impact internationally.

Responsibilities

• Own and hit growth targets (revenue, CAC, LTV, retention) across all markets
• Build and scale performance marketing (paid social, search, affiliate) and organic channels (SEO, content, community)
• Lead TikTok Shop and other social commerce strategy, building on existing workstreams
• Design and run CRO experiments across the D2C site and marketplace storefronts
• Develop retention and lifecycle programs (email, SMS, subscription/repeat purchase)
• Build market-specific growth playbooks that account for regulatory differences (e.g., HSA in Singapore) and local consumer behavior
• Manage growth budget allocation and reporting across a multi-country P&L
• Build, mentor, and eventually lead a small growth/performance marketing team

Requirements

• At least 8+ years in growth/performance marketing, ideally in D2C, CPG, or supplements/wellness
• Proven track record scaling paid acquisition profitably across multiple channels
• Experience in Southeast Asian and/or Indian e-commerce ecosystems (Shopee, Lazada, TikTok Shop, Amazon)
• Strong data fluency; comfortable in analytics tools, building dashboards, and making budget calls from cohort/LTV data
• Experience operating across multiple markets & regulatory environments
• Founder-level ownership mentality; comfortable in a lean team where you'll do strategy and execution
• Experience in women's health, wellness, or regulated consumer health categories