eCommerce Manager

Mission

Drive sustainable, double-digit GMV growth across Shopee, TikTok Shop (TTS), and Lazada for newly launched brands by leading the Zone's e-commerce strategy while enabling local agencies and enablers to deliver best-in-class execution. You will bridge Brand, Commercial, and Supply Chain functions to make Galderma the most visible and best-converting skincare and baby brand across Singapore's digital shelves.

Core Responsibilities

1. Strategy & P&L Governance

• Define the annual e-commerce business plan, identifying key growth levers (new platform launches and portfolio expansion).
• Co-own and manage the e-commerce P&L, optimizing transactional media and promotional investments (Retail Media, Search, Promotions) to maximize ROAS and ROI.
• Lead Joint Business Plans (JBPs) with Shopee, TikTok Shop, and Lazada.
• Set KPI targets and establish brand standards for agencies and enablers.

2. Platform Growth Strategy

• Develop platform-specific growth strategies for Shopee, TikTok Shop, and Lazada based on platform dynamics and historical performance.
• Define GMV split and phasing in close collaboration with local markets.
• Build brand-specific growth plans while maintaining global brand consistency.
• Design and execute promotional calendars, including exclusive bundles, sampling programs, and CRM-driven loyalty initiatives.

3. Branded Content & Transaction Media

• Co-own Store-in-Store (SIS), Product Detail Pages (PDPs), and branded content quality across all platforms, ensuring Perfect Store execution.
• Oversee transaction media execution and campaign performance together with country and brand teams.

4. Performance Management

• Track key KPIs including GMV, traffic, and conversion.
• Drive content strategy, including keywords, product narratives, assortment plans, and commission guidance.
• Manage trade spend productivity (ROI and GTN).
• Lead bi-weekly and monthly performance reviews with agencies and enablers covering:
• Platform building blocks
• Branded content
• Transaction media
• Affiliate marketing
• Livestreaming

Required Skills & Experience

Technical Expertise

• Strong understanding of the e-commerce ecosystem, particularly:
• Shopee
• TikTok Shop
• Lazada
• Hands-on experience with Seller Center, Brand Portal, and marketplace algorithms.
• Proficient in analytics tools such as Power BI and platform analytics.
• Good understanding of Retail Media (Shopee Ads, TikTok Shop Ads, AMS) and SEO/SEM principles.

Leadership & Soft Skills

• Strong stakeholder management and influencing skills across internal and external partners.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, test-and-learn environment.
• Consumer-centric thinking with a passion for beauty and digital commerce.
• Ability to collaborate effectively with:
• Platform partners
• Local agencies
• Brand Managers
• Supply Chain teams
• Regional stakeholders
Education

• Bachelor's degree in Business, Marketing, Data Analytics, Economics, or a related field.
• Strong analytical skills with advanced Excel proficiency (SQL is a plus).
• Strong business storytelling and communication skills.
• Good understanding of digital marketing KPIs and e-commerce growth drivers.

Work Experience

• Experience in digital retail operations and e-commerce.
• Hands-on experience managing marketplace and omni-channel platforms.
• Strong data analysis capabilities with the ability to translate insights into business decisions.
• Experience using analytics tools to monitor online marketing performance and drive traffic growth.
• Proven ability to work cross-functionally in a fast-paced environment.