Marketing Manager

About the Company

Singapore-based technology company on a mission to improve human sustainability in the maritime industry. Backed by leading shipowners and ship managers, we build practical, deployable solutions for seafarer health, safety, wellbeing, and financial inclusion — spanning industrial safety wearables, telehealth, mental health services, and fintech.

About the Role

We're looking for a data-driven Marketing Manager to execute and optimize marketing strategies that drive brand awareness, customer acquisition, and business growth. Reporting to the Head of Marketing, you'll translate strategic direction into effective multi-channel campaigns across digital, content, events, and performance marketing — owning execution end-to-end and collaborating closely with Product, Sales, and Operations.

Reports to: Head of Marketing

Key Responsibilities

Campaign Execution & Ownership

• Execute integrated campaigns across digital, content, events, social media, and performance channels
• Translate marketing strategy into actionable campaign plans and roadmaps
• Own end-to-end campaign delivery — planning, coordination, execution, evaluation
• Develop marketing materials and content aligned with brand positioning

Growth Marketing & Channel Optimization

• Manage and optimize customer acquisition channels
• Monitor performance and implement improvements to boost engagement and conversions
• Analyze weekly/monthly metrics to identify bottlenecks and opportunities
• Support lead generation and improve funnel performance
• Test new channels and growth tactics

Cross-Functional Collaboration

• Partner with Product, Sales, Operations, and Creative teams on marketing alignment
• Develop sales enablement materials and marketing collateral
• Communicate product updates and business initiatives through marketing channels
• Coordinate internal stakeholders for successful campaign delivery

Agency & Vendor Management

• Manage external creative agencies, designers, copywriters, and performance marketing vendors
• Set clear objectives, KPIs, and expectations for partners
• Review deliverables and maintain quality standards

Marketing Analytics & Performance Reporting

• Track metrics including CAC, LTV, conversion rates, engagement, and campaign ROI
• Prepare performance reports and insights for the Head of Marketing
• Use data to inform strategy and decision-making

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years in marketing, growth marketing, digital marketing, or campaign management
• Proven track record managing multi-channel campaigns from planning to execution
• Strong grasp of paid media, content marketing, social media, email marketing, and events
• Experience with marketing analytics, performance tracking, and campaign optimization
• Strong project management skills, comfortable juggling multiple priorities
• Experience managing external agencies and vendors
• Data-driven mindset with strong analytical and problem-solving skills
• Excellent communication and stakeholder management skills
• Industry experience in tech, SaaS, healthcare, maritime, wellness, or B2B is a plus
• Able to work independently in a fast-paced, evolving environment

How To Apply

Interested candidates, please submit your updated resume in MS Word format to Jennifer Chai, email – [email protected]

EA Personnel Reg. No. R26162523, Achieve Career Consultant Pte Ltd EA License No. 05C3451 or have a confidential chat with me at 8134 2834.

Due to the nature of this search, only shortlisted candidates will be contacted with further details about the organization.