About this role
• Are you a senior marketer with extensive experience across Digital and Above the Line (ATL) marketing?
• Are you equal parts strategy and 'roll your sleeves up' hands-on?
• Do you have experience leading marketing teams?
If you answered 'YES' to all three, we would love to talk to you!
A digital platform in the Healthcare and Disabilities sector are looking for their next Head of Digital and Marketing. Managing a specialist team of marketers, this role will oversee, lead and manage the strategy across both Digital and ATL initiatives, be it a Paid Media, SEO, Social Media; Influencer campaign, or an ATL campaign such as radio or print. Being a Lead Gen. focused business, you will be data-driven and commercially savvy.
What you'll be doing:
• Owning and managing the marketing strategy, both digital and ATL (performance and brand)
• Focusing heavily on driving leads and conversions
• Owning the delivery/ oversight of campaigns across: Paid Media, SEO, CRM/ Marketing Automation, Content, Social/ Influencer, Radio and more
• Managing a team of six marketers, predominantly digital
• Working with and managing third party vendors and agencies
• Collaborating and working closely with other departments (eg Sales, Call Centre, Product)
• Reporting in to the Chief Operating Officer and Co-founder
What you'll need to get the role:
• Senior level experience in a Digital/ Marketing lead role
• Experience in a similar business environment, (i.e. Lead Generation/ Sales Conversion focused businesses)
• Ability to set and manage marketing strategies, but also be hands-on where required, to ensure campaigns are delivered on-time and to budget.
• Experience managing budgets and P&L's.
• Proven experience managing cross-channel Digital and integrated campaigns
• Ability to brief and manage third party vendors and agencies
• Strong stakeholder management skills and ability to collaborate closely with teams internally
• Proven experience managing digital/ marketing teams
• A data-driven approach to how you do marketing a must
• A passion for emerging technologies and industry trends
Salary:
PLEASE NOTE: This role is only open to people with full working rights in Australia and will be office based in Southport, Mon-Fri.
This is an exceptional role for someone to own the Digital and Marketing function for a fast-growing business on the Gold Coast. APPLY NOW if you tick all the boxes and avoid missing out!
For more information on this role, or any other role AddWorth have available, please contact Kenan Arif on 0404 118 560 or [email protected]
What you’ll do
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