Marketing Manager – CPG Brand & Growth

Marketing Manager – CPG Brand & Growth

Healthy Crunch | Mississauga, ON | Full-Time, Hybrid

Healthy Crunch is looking for an experienced, hands-on Marketing Manager to lead and execute marketing for our growing Canadian food brand across Canada, the U.S. and international markets.

Reporting directly to the Founder & CEO, you will own marketing from strategy through execution. We are looking for someone who understands CPG, loves building brands and is equally comfortable developing a strategy and rolling up their sleeves to make it happen.

What You'll Own

• Brand Marketing: Develop and execute our annual marketing strategy, calendar, campaigns and product launches.
• Retail Marketing: Create programs supporting major retailers, including launches, promotions, demos, roadshows, retail media and shopper marketing.
• Social Media: Own our social strategy, content calendar, community engagement, Reels/TikTok and brand storytelling.
• Influencer Marketing: Identify and manage creators, ambassadors, gifting and paid partnerships.
• PR: Manage our PR agency, media opportunities, product stories, awards and Founder thought leadership.
• Events & Trade Shows: Plan and execute trade shows, consumer events, retailer events, sampling and activations.
• Digital & E-Commerce: Manage email marketing, website campaigns, e-commerce initiatives and digital advertising.
• Marketing Operations: Manage agencies, freelancers, budgets, timelines, KPIs and campaign performance.

Who We're Looking For

• 5+ years of marketing experience
• CPG, food, beverage or consumer brand experience strongly preferred
• Experience across social media, retail marketing, influencers, PR and events
• Strong project management and organizational skills
• Excellent writing, communication and brand storytelling skills
• Commercially minded with an understanding of how marketing drives sales
• Creative, resourceful and highly hands-on
• Comfortable working in a fast-paced entrepreneurial environment
• Experience with Canva, Shopify, digital advertising and AI marketing tools is an asset

Why Healthy Crunch?

You'll have the opportunity to own marketing for a growing Canadian food brand, work directly with the Founder & CEO and help shape Healthy Crunch's next stage of growth. This is an ideal opportunity for someone who wants to make a visible impact, launch innovative products, work with major retailers and grow into a senior marketing leadership position.

How to Apply

Please send your resume and portfolio/examples of marketing work to [email protected].

Please also answer:

If you joined Healthy Crunch tomorrow, what are three marketing opportunities you would prioritize in your first 90 days?

Subject: Marketing Manager – CPG Brand & Growth