Digital Marketing Manager

Hays · Toronto, Ontario, Canada · Full-time

About this role

Team Lead, Digital Marketing

Are you a strategic digital marketing leader who thrives at the intersection of technology, analytics, content, and business growth?

A leading professional services organization is seeking a Team Lead, Digital Marketing to drive the evolution of its digital marketing strategy, elevate client engagement, and lead high-impact initiatives across web, email, SEO, paid media, marketing automation, and analytics.

This is an exciting opportunity to influence digital transformation, lead a talented team, and shape the future of a sophisticated, data-driven marketing function.

Your New Role

• Lead the development and execution of integrated digital marketing strategies that drive engagement, visibility, and business growth.
• Oversee website performance, SEO, content optimization, email marketing, and marketing automation initiatives.
• Develop and manage digital advertising campaigns across paid social, SEM, and other online channels.
• Leverage analytics and reporting tools, including GA4 and Power BI, to uncover insights and optimize results.
• Lead customer journey mapping and personalization initiatives to improve conversion and user experience.
• Manage and mentor a team of digital marketing professionals, fostering a collaborative and high-performing environment.
• Partner with senior stakeholders across the business to align digital initiatives with strategic objectives.
• Drive digital transformation by identifying and implementing innovative marketing technologies and best practices.
• Manage external agencies, vendors, and technology partners to ensure the successful delivery of digital solutions.

What You'll Need to Succeed

• 5+ years of progressive digital marketing experience.
• Experience leading digital marketing strategies in a complex, professional, or corporate environment.
• Strong expertise in SEO, content marketing, marketing automation, email marketing, paid media, and digital analytics.
• Advanced experience with Google Analytics (GA4), Power BI, and web performance reporting.
• Demonstrated experience leading projects from concept through execution.
• Exceptional stakeholder management and communication skills.
• Proven experience managing and developing high-performing teams.
• Strong analytical mindset with the ability to translate data into actionable business recommendations.

What You'll Get in Return

✅ Opportunity to lead enterprise-level digital initiatives

✅ High visibility with senior leadership and key stakeholders

✅ Ownership of digital strategy and transformation projects

✅ Collaborative, innovative, and growth-focused culture

✅ Competitive compensation package and comprehensive benefits

✅ Career progression opportunities within a respected professional services environment

If you're passionate about digital innovation, data-driven marketing, and leading teams to deliver exceptional results, we'd love to hear from you.

What you’ll do

    What you’ll need

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        Interview process

        Times are approximate. You’ll get written prep notes before each live round.

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