National Sales Marketing Manager

The Burke Group: Human Resources Specialists · Niagara Falls, Ontario, Canada · Full-time

About this role

Lead Strategy. Build Teams. Drive Growth.

Are you a commercial leader who thrives at the intersection of sales, marketing, and leadership? We're recruiting on behalf of an established Canadian organization for an experienced National Sales & Marketing Manager to lead national growth initiatives, strengthen brand presence, and build a high-performing commercial team.

This is an outstanding opportunity for a hands-on leader who enjoys mentoring others, developing strategy, and delivering measurable business results.

Role:

As the National Sales & Marketing Manager, you will report directly to the President and lead a team of marketing and sales professionals to drive revenue growth across Canada

Your responsibilities will include:

• Developing and executing national sales and marketing strategies that support business growth
• Leading digital marketing initiatives across SEO, SEM, paid media, social media, e-commerce, and customer acquisition
• Building strong alignment between Retail Sales, E-Commerce, and Brand Marketing
• Establishing KPIs, forecasting sales performance, and monitoring marketing effectiveness
• Strengthening brand consistency across all customer touchpoints
• Managing key customer relationships and supporting national sales initiatives
• Leading weekly sales and marketing meetings while driving accountability and collaboration
• Coaching, mentoring, and developing a growing commercial team

Qualifications:

The ideal candidate is a strategic leader who enjoys developing people just as much as developing business.

Qualifications include:

• 5+ years of leadership experience managing marketing, sales, or commercial team
• Proven success coaching and developing high-performing teams
• 4+ years of hands-on digital marketing and e-commerce experience
• Experience with Canadian retail, dealer, distributor, or omnichannel sales environment
• Strong understanding of marketing analytics, pricing strategy, forecasting, and P&L management
• Experience leading organizational change and process improvement
• Ability to travel across Canada approximately 15-25
Experience with platforms such as Shopify, Amazon, GA4, WordPress, or similar digital ecosystems is considered an asset.

Why Join This Opportunity

This role offers the opportunity to make a significant impact at a growing organization representing nationally recognized consumer brands. You'll enjoy the autonomy to shape commercial strategy while building and mentoring an exceptional team.

Compensation & Benefits

• Starting salary of

20,000
• Car allowance
• Annual performance bonus
• Comprehensive medical and dental benefits
• Paid vacation and personal days
• Professional development support
• On-site fitness facility
• Employee product discounts

If you're a collaborative leader who enjoys building brands, developing people, and driving business growth, we'd love to hear from you.

What you’ll do

    What you’ll need

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        Interview process

        Times are approximate. You’ll get written prep notes before each live round.

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