Marketing Director

Marketing Director | Board Appointment | HSL Chairs | West Yorkshire

Some brands have history. Others have genuine heritage. For over 50 years, HSL Chairs has been designing and making beautiful, handcrafted furniture in Yorkshire, building a trusted British brand with customers at the heart of everything it does.

Now, with 50+ showrooms across the UK, a growing ecommerce business and ambitious plans for the future, HSL is looking for an exceptional Marketing Director to join its Board of Directors and help shape the next chapter of the business.

This is a significant leadership opportunity.

• Reporting directly to the CEO, you’ll lead a marketing team of 10+, take ownership of multi-million-pound marketing budgets and influence the commercial strategy across brand, digital, ecommerce and the physical retail estate.
• We’re looking for a Marketing Director who understands that great marketing isn’t just about creating a brilliant brand, it’s about driving customers, conversion and profitable growth.
• You’ll bring together customer insight, brand, performance marketing, CRM, ecommerce and retail marketing to create one connected customer journey, working closely with the CEO and fellow Board Directors across Sales, Product and Finance.
• We’d particularly love to hear from senior marketing leaders who have operated within retail, consumer or omnichannel businesses, combining strong brand instincts with real commercial and analytical rigour.

📍 West Yorkshire – minimum 3 days per week onsite

👥 Leadership of a 10+ marketing team

💷 Multi-million-pound budget responsibility

🏢 Board-level appointment

For someone who wants to inherit a brand with real heritage, but have the freedom and influence to help define where it goes next, this is a very special opportunity.

Interested in a confidential conversation?

*please note all third party applications will be sent to Parkinson Lee Executive Search