Head of Marketing

Salary: £70,000 - £78,000 + benefits and bonus

Location: Leicestershire

Onsite

A leading B2B manufacturer is looking for a Head of Marketing to take ownership of both brand/commercial marketing and the product marketing function.

The Role

This is a hands-on leadership position covering the full marketing and product remit, from go-to-market strategy and demand generation through to product positioning, launches, and lifecycle management for a tangible, manufactured product line. You'll work closely with Sales, Engineering/R&D, and Operations to ensure the product story, specifications, and positioning are grounded in real, tangible product knowledge, not abstracted service messaging.

Key Responsibilities

• Own marketing strategy and execution across digital, trade, and channel marketing
• Lead product marketing: positioning, launches, technical content, and competitive intelligence for physical SKUs/product lines
• Work directly with Engineering/Product Development on new product introductions
• Manage pricing and range architecture input from a commercial marketing perspective
• Build out trade show, distributor, and specifier marketing programmes
• Manage and develop a small marketing team

What We're Looking For

• Essential: proven marketing and product experience with physical, manufactured products - this is not a fit for candidates from a purely services, SaaS, or intangible-product background. Applicants need to have marketed something that is designed, engineered, or made.
• Track record owning product marketing/product management for a physical range; specs, SKUs, technical differentiation, channel positioning
• Comfortable working cross-functionally with Engineering, Ops, and Sales
• Strong commercial and strategic marketing capability, not just brand/comms
• Team leadership experience

These roles don't come up often, if this is you, apply now!