Paid Media Manager

Location: Dallas, TX

Type: Full Time

Min. Experience: 2-3 years

Tractorbeam creates and grows compelling brands that connect, inspire, and drive real impact. We are a full-service agency helping companies navigate change. Everything we do is rooted in our passion for meaningful work, experiences, and possibilities. Our multidisciplinary team spans four core capabilities: strategy, design, digital products, and digital marketing.

We are seeking a Paid Media Manager to strategize, execute, and optimize digital marketing campaigns across paid search, display, social media, and programmatic channels. This role is responsible for the execution of Tractorbeam client campaigns, including strategy, creation, and ongoing optimization of paid campaigns. Successful candidates require a strong understanding of audience targeting, bid strategies, and performance analytics to drive measurable business results for our clients.

Role Responsibilities include, but are not limited to:

• Develop, launch, and optimize paid search (Google/Bing), social (Meta, LinkedIn, TikTok), display, and programmatic campaigns.
• Leverage first-party data, audience insights, and behavioral signals to refine targeting and improve conversion rates.
• Implement A/B tests and ad copy experiments to maximize effectiveness.
• Create dashboards and reports using Google Analytics and DashThis to communicate performance and insights to clients.
• Collaborate with the Paid Media team and Client Services in discussions, providing strategic recommendations and regular performance updates.

Interests & Experience:

• 2-3 years of experience in paid media management, preferably in an agency setting.
• Expertise in Google Ads, Bing Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms (e.g., Viant, Nexxen).
• Proficiency in Google Analytics, Google Tag Manager, and UTM tracking for accurate conversion attribution.
• Strong analytical skills with the ability to translate data into actionable insights.
• Worked in Excel/Google Sheets for data analysis and budget tracking.

Characteristics/Traits we are looking for:

• Detail-oriented & process-driven: you thrive in structured environments and ensure no detail is overlooked.
• Strategic & results-focused: you don’t just launch campaigns; you optimize for impact.
• Strong communicator: You can distill complex data into clear, actionable insights for clients and internal teams.
• Proactive problem solver: You identify opportunities and challenges before they arise.
• Must live in the DFW area and be willing to come to the office at least 2 days a week.

We offer competitive compensation packages, growth opportunities, and a dynamic work environment. If you are a creative, results-driven individual with a passion for paid media marketing, we encourage you to apply for this exciting opportunity.