Head of Growth

Taily is a science-first, pet-obsessed wellness brand that creates thoughtfully formulated products for dogs. We focus on real concerns such as joint discomfort, allergies, skin health, and healthy aging. Our goal is simple: make pet wellness products that owners can trust, and dogs will actually enjoy.

We're hiring a Head of Growth to own Taily's customer acquisition and retention. You'll set the strategy for paid acquisition, retention, and marketplace growth, and you'll also run it — there's no media team to hand things to yet. You decide where the budget goes, you build the tests, and you know within days whether a bet is working.

You won't have a large team to delegate to, and you won't have a founder who stays out of the details. You'll work closely with our Operations Manager, who keeps the execution calendar and cross-functional work on track — you own the growth number; they make sure the trains run on time.

This is not a role for someone who wants a strategy deck to be the deliverable. It's for someone who wants to own a number — CAC, LTV, MER, contribution margin — and is comfortable being judged by it every week.

What you'll own:

• Growth strategy across paid acquisition, retention/lifecycle, and marketplace channels (Amazon, TikTok Shop), built around CAC, LTV, MER, and contribution margin targets
• Paid media strategy and execution across Meta, Google, and TikTok Ads — you set the bets and run the day-to-day
• Retention and lifecycle marketing (email/SMS via Klaviyo), including flows, segmentation, and subscription/repeat-purchase strategy
• Amazon and TikTok Shop growth, working with outside specialists where needed but owning the strategy and the results
• Budget ownership. You decide where dollars go, and you kill what isn't working before it becomes a habit
• A disciplined testing roadmap: new channels, creative angles, offers, and audiences, run as real tests, not guesses
• Creative strategy and briefing. You don't need to design assets yourself, but you know what a winning angle looks like and can brief creators, freelancers, or agencies to get there
• Landing pages, offers, and promotional mechanics for major pushes (launches, Black Friday, seasonal campaigns), coordinated with the Operations Manager's calendar
• Reporting and performance visibility — dashboards and read-outs that tell us what's working, what's not, and why, without anyone having to ask
• Managing outside performance marketing agencies, freelancers, or contractors: scoping work, holding them to targets, and cutting them when they don't perform

Beyond that:

• 6+ years in growth or performance marketing, with direct ownership of a budget or P&L, not just support of one
• Experience in ecommerce or DTC strongly preferred; a repeat-purchase or subscription product (pet, health, beauty, CPG) is a plus
• A track record of scaling paid acquisition profitably — proof you can grow CAC:LTV in the right direction, not just spend
• Fluency with CAC, LTV, MER, ROAS, contribution margin, and payback period. You think in these numbers by default
• Genuine comfort being hands-on: you'll personally run campaigns, review creative, and dig into the data, not just direct people who do
• A track record of managing agencies or freelance specialists, with the authority to redirect or cut them
• Strong judgment about what to test, scale, or kill, backed by data rather than instinct alone
• The ability to work without much existing process, and build what's missing
• Strong written communication. Your briefs, feedback, and reporting give people what they need to act, and give the founder(s) a clear read without the spin

Nice to have:

• Experience with Amazon Seller Central, TikTok Shop, or retail/marketplace growth
• Familiarity with Klaviyo, Meta Ads Manager, Google Ads, TikTok Ads Manager, or Shopify
• Experience with creator-led or UGC-heavy growth strategies
• Background in a regulated or trust-sensitive category (health, wellness, supplements, pet) where claims and compliance matter
• Bilingual English and Spanish

Don't apply if:

• You want a team and a big budget in place before you'll commit to a strategy
• You measure success in impressions or "brand awareness" with no line to revenue
• You need a quarter to "ramp up" before you'll stand behind a growth bet
• Direct feedback rattles you, or you need a compliment sandwich to hear it
• You've supported a media budget but never actually owned one
• You think the strategy deck is the deliverable, not the result

Do apply if:

• You've owned a growth number before and can point to exactly what you did to move it
• You have a dog; we make exceptions for cats, but...
• You'd rather run a real test than debate a hypothetical one
• You can be wrong out loud, fix it, and move on the same day
• You get restless when a channel is left on autopilot
• You want to build the growth engine for a brand people actually love, not add another logo to your resume

The annual salary for this position ranges from