Head of Marketing

We are hiring a Head of Marketing to lead the marketing organization and member experience end to end. This is a build role: you'll shape the brand, unify communications, power distribution growth, stand up marketing analytics, and make sure every member and agency interaction lives up to our brand promise – all under one member-centric strategy.

What you'll own

• Brand Strategy and Management: positioning, visual identity, advertising, PR, and social media governance across every channel.
• Internal and External Communications: employee messaging that builds culture, plus media, crisis, and executive communications.
• Distribution Support and Sales Enablement: line-of-business and market-area sales strategy, sales playbooks, agency training, and acquisition cost strategy.
• Marketing Analytics: agency and RSM performance reporting, brand effectiveness, CRM strategy and data governance, and KPIs for every workstream.
• Member Experience: journey mapping across quote, bind, service, claims, and renewal; NPS/CSAT and voice-of-customer programs; complaint trending and root-cause resolution; enterprise service standards.

What you'll bring

• 10+ years of progressive marketing leadership
• Experience leading branding, communications, sales enablement, and analytics within a single organization.
• Hands-on ownership of a customer or member experience function, including voice-of-customer and journey mapping.
• People leadership across multi-disciplinary teams, plus credibility with agency and distribution partners.
• Executive presence to influence the CEO, executive team, and board, and the communication range to move from internal culture to external market positioning.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.

Why this role

• You'll report directly to the CEO/COO, lead a growing marketing organization, and sit at the table where branding, distribution, and member experience decisions get made. If you want scope, visibility, and the chance to build the function rather than inherit it, this is it.