About this role
We’re looking for a Digital Growth Marketing Manager to lead digital marketing strategy and performance across key growth channels. This role will focus on lead generation, customer acquisition, conversion, and ROI through data-driven strategy, optimization, and agency partnerships.
What You’ll Do
• Guide the development of digital growth marketing strategies focused on lead generation, customer acquisition, conversion optimization, nurture, and ROI
• Plan cohesive digital marketing strategies across web, SEO/SEM, email, social media, webinars, and display advertising
• Work closely with key stakeholders to develop strategies across growth-focused digital channels
• Measure and report on digital marketing campaign performance in partnership with the Growth Analytics team
• Identify trends and insights and use them to optimize spend and performance
• Recommend A/B testing opportunities to continually optimize campaigns, tactics, creative, and marketing assets
• Coach cross-functional teams on digital marketing best practices across emails, landing pages, forms, ads, and other tactics
• Manage relationships with outside vendors and agency partners
• Provide input on lead nurturing, buying group journeys, email campaigns, conversion optimization, and sales handoffs
• Stay current on digital marketing trends, technology, and best practices and serve as a subject matter expert
• Collaborate with marketing, creative, product, analytics, and development teams to identify and solve business needs
What We’re Looking For
• Bachelor’s degree and 5+ years of digital marketing, growth marketing, or demand generation experience
• Strong understanding of digital strategy, lead generation, customer acquisition, and the marketing funnel
• Experience managing digital marketing programs and agency relationships
• Strong analytical skills with the ability to turn data into actionable recommendations
• Experience with campaign reporting, performance measurement, and optimization
• Familiarity with SEO/SEM, email, social, display, and web marketing
• Experience with Google Analytics and Google Tag Manager
• Experience with Salesforce and/or marketing automation platforms such as Marketo is a plus
• Familiarity with A/B testing, conversion optimization, and business intelligence tools is a plus
• Strong communication, project management, and cross-functional collaboration skills
What you’ll do
What you’ll need
Stack
Interview process
Times are approximate. You’ll get written prep notes before each live round.